Persuasive Online Copywriting: How to Take Your Words to the Bank - Brossura

Eisenberg, Bryan; Eisenberg, Jeffrey; Davis, Lisa T.

Brossura

ISBN 10: 0971476993 ISBN 13: 9780971476998

Casa editrice: Wizard Academy Pr, 2002

Riassunto

Writing for the web. Web word wizardry. Web writing that works. What does that mean? Your online copy must persuade - it's integral to getting your visitors or readers to register, subscribe, qualify as leads, and yes, even buy from you. It's writing that must earn its keep. And to effectively manage the quality of your online writing, you need to understand what works, why it works and how to make it work better for you.Whether you are the marketer responsible for the bottom line or the writer creating the copy, Persuasive Online Copywriting provides the tools you need to get results.

Su questo libro

L'autore:

Bryan Eisenberg, Jeffery Eisenberg and Lisa T. Davis are Future Now, Inc., an agency Specializing in online conversion since 1998. In addition to offering seminars and workshops, the trio's publications include The Marketer's Commom Sense Guide to E-Metrics, an ROI Marketing column for ClickZ and GrokDotCom.

Product Description:

Book by Eisenberg Bryan Eisenberg Jeffrey Davis Lisa T

Su questa edizione

• Editore: Wizard Academy Pr
• Data di pubblicazione: 2002
• ISBN 10: 0971476993
• ISBN 13: 9780971476998
• Rilegatura: Copertina flessibile
• Numero di pagine: 176