Wine: A Global Business: 2nd Edition - Brossura

Thach MW, Dr. Liz; Matz, Tim

Brossura

ISBN 10: 0971587035 ISBN 13: 9780971587038

Casa editrice: Miranda Press, 2013

Riassunto

Wine: A Global Business provides an essential overview of the relevant components to consider when establishing a wine business. Beginning with a global perspective on the state of the wine industry, the book then provides step-by-step basics on establishing a wine business strategy, business considerations for establishing a vineyard and producing wine, and then explores all of the marketing and sales channels for wine. In addition, chapters on wine finance, accounting, supply chain management, human resources, wine tourism, and environmental and legal issues are included. Edited by Dr. Liz Thach, MW, a Wine Business and Management professor at Sonoma State University, and Tim Matz, Managing Director/President of Jackson Wine Estates International, the book contains chapters written by over 40 world wine authorities and experts in academia and the wine industry. Each chapter offers practical and useful information on what is necessary to succeed in the wine business, and is essential reading for wine students, newcomers to the industry, and anyone wanting to learn more about the different business components of wine.

Su questa edizione

• Editore: Miranda Press
• Data di pubblicazione: 2013
• ISBN 10: 0971587035
• ISBN 13: 9780971587038
• Rilegatura: Copertina flessibile
• Numero edizione: 2
• Numero di pagine: 494