Wine: A Global Business provides an essential overview of the relevant components to consider when establishing a wine business. Beginning with a global perspective on the state of the wine industry, the book then provides step-by-step basics on establishing a wine business strategy, business considerations for establishing a vineyard and producing wine, and then explores all of the marketing and sales channels for wine. In addition, chapters on wine finance, accounting, supply chain management, human resources, wine tourism, and environmental and legal issues are included. Edited by Dr. Liz Thach, MW, a Wine Business and Management professor at Sonoma State University, and Tim Matz, Managing Director/President of Jackson Wine Estates International, the book contains chapters written by over 40 world wine authorities and experts in academia and the wine industry. Each chapter offers practical and useful information on what is necessary to succeed in the wine business, and is essential reading for wine students, newcomers to the industry, and anyone wanting to learn more about the different business components of wine.
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Descrizione libro Miranda Press, 2008. Paperback. Condizione libro: New. BRAND NEW BOOK!! SHIPS WITHIN 24 HOURS! Tracking Provided. DHL processing & USPS delivery for an average of 3-5 Day Standard & 2-3 Day Expedited! FREE INSURANCE! Fast & Personal Support! Careful Packaging. No Hassle, Full Refund Return Policy!. Codice libro della libreria mon0000212994
Descrizione libro Miranda Press, 2008. Paperback. Condizione libro: New. book. Codice libro della libreria 0971587035
Descrizione libro Miranda Press, 2008. Paperback. Condizione libro: Brand New. 2nd edition. 477 pages. 9.75x7.00x1.00 inches. In Stock. Codice libro della libreria zk0971587035
Descrizione libro Condizione libro: Brand New. Book Condition: Brand New. Codice libro della libreria 97809715870381.0