If You Are A Sales Professional, Don’t Read This Book. Live It!
Ever wondered which selling approaches really work? Of course you have. But if you’re like many salespeople you’ve never considered the obvious: asking the buyer what he or she wants. Buyer-Approved Selling - the inaugural title in the Approved Series of business books - does it for you.
Like the rest of the Approved Series, Buyer-Approved Selling is research based. The Marketshare Research Institute team asked purchasing professionals from 228 companies across America what gets them to buy - and what makes them (silently) say "No way." The results, documented in no-nonsense, bite-sized practical tips, read like a "sales trip" through the buyer’s mind. Start living these tips now. After all, who better to tell you how to sell than the very people you sell to?
Buyer-Approved Selling: read today...use tomorrow.
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A respected teacher of sales and marketing skills, with more than 20 years of corporate sales experience, Michael Schell is the President and CEO of The Approved Group Inc. The companies produce, market and license the Approved Series of books and associated workshops. Michael has often thought: If you are going to write a book, write the one you always wanted to read but could never find.
Mike is highly in demand as a keynote speaker. He brings dynamic personal style and great energy to his presentations of the Approved experience, conveying a wealth of insight and advice with refreshing directness and inspiring immediacy. Backed by extensive research and his own first-hand knowledge, Mike’s approach engages audiences by illustrating and illuminating the Approved Secrets in a concrete, ready-to-use form that people can apply right away.Review:
"This book clearly articulates how to be a successful salesperson by knowing what decision makers expect!" -- Troy Blanchette, Senior Vice President, Avnet Applied Computing Solutions
"This book should be required reading for every corporate sales professional." -- Greg Tennyson, Vice President of Corporate Procurement, Oracle Corporation
This book is much more than the author's thoughts and insights. The buyers tell you what works. Refreshing! -- E. Stephen Grant, PhD, President, SQ Market Research Group, June 18, 2003
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Descrizione libro Approved Publications Inc. PAPERBACK. Condizione libro: New. 0973167513 Ships promptly. Codice libro della libreria HGT8343RPIF082016H0342
Descrizione libro Approved Publications Inc., 2004. Paperback. Condizione libro: New. book. Codice libro della libreria 0973167513
Descrizione libro Approved Publications Inc., 2004. Paperback. Condizione libro: New. Codice libro della libreria P110973167513