Unveiling a remarkable combination of the latest brain research and revolutionary marketing practices, authors Patrick Renvoise and Christophe Morin present highly effective, techniques to build and deliver powerful, unique, and memorable messages that will have major, lasting impact on any audience.
The book covers:
· What the latest brain research says about the true ‘decision center’
· How to craft your message to appeal to the part of the brain that decides: the Old Brain
· The 6 stimuli that always trigger a response from the Old Brain
· The 6 message building blocks of an effective message
· The 7 impact boosters that set a presentation apart from the rest
· The 3 different learning styles and how to address them
· How to create impact and grab immediate attention every time
What is the Old Brain and why is it important to anyone?
New research in neuroscience reveals that the human brain is categorized into three separate parts that act as separate organs with different cellular structures and different functions:
The "New Brain" thinks; it processes rational data.
The "Middle Brain" feels; it processes emotions and feelings.
The "Old Brain" decides; it reviews input from the other two brains and controls the decision making process.
Traditionally, we have been taught to communicate to the New Brain, logically and rationally, while failing to address the true decision maker, the primitive Old Brain, in a language it can understand.
In this groundbreaking book, authors teach how to build and deliver messages that provide maximum impact by speaking directly to the Old Brain. The principles in this unique book will revolutionize the way executives, marketing and sales professionals communicate and sell so they successfully influence any audience, anytime.
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Patrick Renvoisé - Co-author.
Patrick received a Masters in Computer Science from the National Institute of Applied Sciences (Lyon, France). After teaching electronics at the University of La Réunion, France, for several years, Patrick spent 15 years in Sales, heading Global Business Development efforts first at Silicon Graphics then as Executive Director of Business Development at LinuxCare (a pre- IPO company founded by Kleiner Perkins). In the course of selling multi- million- dollar super- computers to NASA, Boeing, Shell, Canon, BMW and Airbus among others, he met with some of the smartest people on earth and he became fascinated by the human mind. Using this newfound knowledge, his engineering background, his sales expertise, and a compelling desire to seek the truth about Sales & Marketing, Patrick developed the Selling to the OLD BRAIN™ model, the only language that talks directly to the decision- maker: the OLD BRAIN. Patrick is currently serving as Chief Impact Officer at SalesBrain. To get a diagnostic on the Selling to the OLD BRAIN™ impact of your sales organization, contact Patrick at: firstname.lastname@example.org
Christophe Morin- Co-author.
With over 18 years of marketing and business development experience, Christophe’s passion is to help companies clearly identify what motivates and frustrates their prospects so that they can develop sustainable competitive strategies. Before joining SalesBrain, Christophe was Chief Marketing Officer for Star Networks, a public company that develops private networks for Fortune 500 companies. Previously, he was VP of Marketing and Corporate Training for Canned Foods, Inc, the largest grocery remarketer in the world. During a six- year tenure as President and C. E. O. of French- owned Doublet Manufacturing, Inc, he won a highly competitive multi- million dollar Olympic bid in 1996. Christophe graduated from ESC Nantes with a BA in Marketing, and received an MBA from Bowling Green State University. Christophe now serves as Chief PAIN Officer at SalesBrain. For a consultation on how to identify and overcome your Prospects’ PAIN, Christophe can be reached at:email@example.com
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Descrizione libro SalesBrain Publishing. LIBRARY BINDING. Condizione libro: New. 0974348201 May have light shelf wear, unread, new. Please view our store policies for all shipping and condition grades, thank you. Codice libro della libreria 040129
Descrizione libro SalesBrain Publishing, 2003. Library Binding. Condizione libro: New. Never used!. Codice libro della libreria P110974348201
Descrizione libro SalesBrain Publishing. LIBRARY BINDING. Condizione libro: New. 0974348201 New Condition. Codice libro della libreria NEW7.0546677