Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy

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9780974917924: Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy

Buyers have changed the way they buy. But sellers have been slow to change the way they sell. This disconnect is proving to be frustrating for both sellers and buyers. Sellers aren't getting the sales they need, and buyers aren't getting the information they need to make a buying decision.

In this one-of-a-kind revenue-growth how-to book, Revenue Coach Kristin Zhivago lays out the method that she has used to help hundreds of business owners and managers reverse-engineer their successful sales so they can manufacture new sales in quantity.

Armed with these methods, managers can map out their customers' buying process and take the right steps to support every stage of that buying process. They can position their products and services in a way that will make them more attractive and valuable to prospective customers. They can focus their efforts on marketing and selling methods that will work (and stop wasting money on those that won't); produce content that satisfies buyer concerns; and use social media channels in a way that appeals to customers - and leads to more sales.

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From the Author:

Your customers have a buying process. You have a marketing and selling process. Chances are, these processes are not the same, and you're losing sales you should be making. In my new book, I teach you how to turn the tide, using resources you already have, and methods tested and perfected in the real world.

Here's to your higher revenue!

Kristin Zhivago

From the Inside Flap:

Buyers have changed the way they buy. It's time to change the way you're selling.

For years, companies crafted and delivered their messages, which customers depended upon to make buying decisions - because it was the only information available to them.

Now, when a customer wants to buy, he Googles the product or service, ignores the company's sales messages, and reads what other customers have to say about it.

If the product or service still looks promising, the customer goes to the company's website or salesperson, hoping to get the last few questions answered - esoteric questions that are specific to his situation or preferences.

But websites seldom contain these answers; instead, they are filled with useless, grandiose platitudes. And salespeople are trained to answer the general questions, which the customer has already found the answer to.

In other words, sellers no longer sell the way customers are buying. The selling system is broken.

The good news? Customers who have bought a product or service become more than willing to provide information about their buying process: what drove them to buy, what they were concerned about as they bought, why they decided to buy, how they'd "sell" the product or service to others, and how they feel about it now that they have experienced it.

Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy
will show you exactly how to obtain this priceless information, and use it to reliably increase your sales - no matter what you're selling. You will be able to reverse-engineer successful sales, in order to manufacture new sales in quantity.

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

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Zhivago, Kristin
ISBN 10: 0974917923 ISBN 13: 9780974917924
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Descrizione libro 2011. HRD. Condizione libro: New. New Book. Shipped from US within 10 to 14 business days. Established seller since 2000. Codice libro della libreria T9-9780974917924

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Descrizione libro Bristol Shipley Press, United States, 2011. Hardback. Condizione libro: New. Language: English . This book usually ship within 10-15 business days and we will endeavor to dispatch orders quicker than this where possible. Brand New Book. Buyers have changed the way they buy. But sellers have been slow to change the way they sell. This disconnect is proving to be frustrating for both sellers and buyers. Sellers aren t getting the sales they need, and buyers aren t getting the information they need to make a buying decision. In this one-of-a-kind revenue-growth how-to book, Revenue Coach Kristin Zhivago lays out the method that she has used to help hundreds of business owners and managers reverse-engineer their successful sales so they can manufacture new sales in quantity. Armed with these methods, managers can map out their customers buying process and take the right steps to support every stage of that buying process. They can position their products and services in a way that will make them more attractive and valuable to prospective customers. They can focus their efforts on marketing and selling methods that will work (and stop wasting money on those that won t); produce content that satisfies buyer concerns; and use social media channels in a way that appeals to customers - and leads to more sales. Codice libro della libreria BTE9780974917924

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Descrizione libro Bristol & Shipley Pr, 2011. Hardcover. Condizione libro: Brand New. 1st edition. 296 pages. 9.10x6.20x0.90 inches. In Stock. Codice libro della libreria zk0974917923

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