Paul Ritchie Stay on Message

ISBN 13: 9780980757804

Stay on Message

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9780980757804: Stay on Message

The spin doctor's guide to effective and authentic communication Stay on Message reveals the simple yet powerful tools that will allow you to communicate effectively and authentically in a world with unlimited media possibilities. Every day, these tools are used to influence and impact the coverage of events all around the world. Yet for the most part, the principles of context, narrative, framing and the media cycle are hidden from the very people they are seeking to influence. Paul Ritchie draws from his experience working with organisations such as the National Rugby League, the Australian Olympic Committee and national political leaders to detail how you, too, can use these principles to communicate your message. Stay on Message details: · What actually drives the news cycle · How to frame a message and create a personal narrative · How to actively promote or explain your message · The most common mistakes made by people in a crisis · What the rise of the citizen journalist means for organisations · Why the rise of Facebook and Google will make spin doctors even more influential than ever before. Stay on Message explains how you can use the secrets of modern spin doctors to be a more effective and authentic communicator at home, in the workplace and in the community. For further information, visit http://www.vividpublishing.com.au/stayonmessage

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From the Publisher:

FROM STAY ON MESSAGE:
In recent years, we have seen the emergence of a new class of communicators, which the world calls `spin doctors'. The public has developed a healthy sense of skepticism towards these spin doctors and their black arts. More often than not, these spin doctors are seen to be running interference in communications, rather than advancing them. They hide messages through the use of weasel words, they split hairs when confronted with uncomfortable truths and then, when they don't know what else to do, retreat behind robotic scripts that make sense to no one but themselves, in the hope that the power of repetition alone will ensure their message is heard.
For those who have engaged in these practices and almost turned them into a religious mantra, their era is coming to an end. The world is changing. The advent of new media is providing a voice to those who seek to speak authentically. It is giving voice to those who are conviction focused, who seek to engage in a real conversation, and who actually want to impact their communities and the world. The new era will belong to those who, through a discipline of mind and an authenticity of purpose, stay on message. This is not a book of tricks that seeks to teach people how to manipulate the public, though I suspect some will think they can use these tools for that very purpose. This is a book about advancing your convictions. It is about being heard in a world with many voices, and it is about surviving in a world where the public arena can be brutal and unforgiving.
In this era of new media, the old world of weasel words, splitting hairs and avoiding responsibility is passing away as a modern citizenry asserts itself in the worlds of government, business and the environment. Everyone is now involved in the public conversation.
In such an environment, the people and messages that will stand out are those that are authentic to themselves, their narrative and the times. It is about being an authentic voice in an era of spin.

From the Back Cover:

 Stay on Message reveals the simple yet powerful tools that will allow you to communicate effectively and authentically in a world with unlimited media possibilities.
Every day, these tools are used to influence and impact the coverage of events all around the world. Yet for the most part, the principles of context, narrative, framing and the media cycle are hidden from the very people they are seeking to influence.
Paul Ritchie draws from his experience working with major sporting organizations, businesses and political leaders to detail how you, too, can use these principles to communicate your message.
Stay on Message details:

  • The 7 rules of a great message and how you can harness them
  • How the news cycle actually works
  • How to frame a message and create a personal narrative
  • How to actively promote or explain your message
  • The most common mistakes made by people in a crisis
  • What the rise of the citizen journalist means for organisations
  • Why the rise of Facebook and Google will make spin doctors even more influential than ever before.

Stay on Message explains how you can use the secrets of modern spin doctors to be a more effective and authentic communicator at home, in the workplace and in the community.

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Paul Ritchie
Editore: Fontaine Press, Australia (2010)
ISBN 10: 0980757800 ISBN 13: 9780980757804
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Descrizione libro Fontaine Press, Australia, 2010. Paperback. Condizione libro: New. Language: English . Brand New Book ***** Print on Demand *****.The spin doctor s guide to effective and authentic communication Stay on Message reveals the simple yet powerful tools that will allow you to communicate effectively and authentically in a world with unlimited media possibilities. Every day, these tools are used to influence and impact the coverage of events all around the world. Yet for the most part, the principles of context, narrative, framing and the media cycle are hidden from the very people they are seeking to influence. Paul Ritchie draws from his experience working with organisations such as the National Rugby League, the Australian Olympic Committee and national political leaders to detail how you, too, can use these principles to communicate your message. Stay on Message details: * What actually drives the news cycle * How to frame a message and create a personal narrative * How to actively promote or explain your message * The most common mistakes made by people in a crisis * What the rise of the citizen journalist means for organisations * Why the rise of Facebook and Google will make spin doctors even more influential than ever before. Stay on Message explains how you can use the secrets of modern spin doctors to be a more effective and authentic communicator at home, in the workplace and in the community. For further information, visit. Codice libro della libreria AAV9780980757804

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Descrizione libro Fontaine Press, 2010. PAP. Condizione libro: New. New Book. Shipped from US within 10 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Codice libro della libreria IQ-9780980757804

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Paul Ritchie
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Descrizione libro Fontaine Press, Australia, 2010. Paperback. Condizione libro: New. Language: English . Brand New Book ***** Print on Demand *****. The spin doctor s guide to effective and authentic communication Stay on Message reveals the simple yet powerful tools that will allow you to communicate effectively and authentically in a world with unlimited media possibilities. Every day, these tools are used to influence and impact the coverage of events all around the world. Yet for the most part, the principles of context, narrative, framing and the media cycle are hidden from the very people they are seeking to influence. Paul Ritchie draws from his experience working with organisations such as the National Rugby League, the Australian Olympic Committee and national political leaders to detail how you, too, can use these principles to communicate your message. Stay on Message details: * What actually drives the news cycle * How to frame a message and create a personal narrative * How to actively promote or explain your message * The most common mistakes made by people in a crisis * What the rise of the citizen journalist means for organisations * Why the rise of Facebook and Google will make spin doctors even more influential than ever before. Stay on Message explains how you can use the secrets of modern spin doctors to be a more effective and authentic communicator at home, in the workplace and in the community. For further information, visit. Codice libro della libreria AAV9780980757804

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Descrizione libro Vivid Publishing, 2010. Paperback. Condizione libro: New. Codice libro della libreria INGM9780980757804

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Descrizione libro Vivid Publishing, 2016. Paperback. Condizione libro: New. PRINT ON DEMAND Book; New; Publication Year 2016; Not Signed; Fast Shipping from the UK. No. book. Codice libro della libreria ria9780980757804_lsuk

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Descrizione libro Fontaine Press, 2010. PAP. Condizione libro: New. New Book. Delivered from our UK warehouse in 3 to 5 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Codice libro della libreria LQ-9780980757804

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Paul Ritchie
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Descrizione libro Fontaine Press, Australia, 2010. Paperback. Condizione libro: New. Language: English . This book usually ship within 10-15 business days and we will endeavor to dispatch orders quicker than this where possible. Brand New Book. The spin doctor s guide to effective and authentic communication Stay on Message reveals the simple yet powerful tools that will allow you to communicate effectively and authentically in a world with unlimited media possibilities. Every day, these tools are used to influence and impact the coverage of events all around the world. Yet for the most part, the principles of context, narrative, framing and the media cycle are hidden from the very people they are seeking to influence. Paul Ritchie draws from his experience working with organisations such as the National Rugby League, the Australian Olympic Committee and national political leaders to detail how you, too, can use these principles to communicate your message. Stay on Message details: * What actually drives the news cycle * How to frame a message and create a personal narrative * How to actively promote or explain your message * The most common mistakes made by people in a crisis * What the rise of the citizen journalist means for organisations * Why the rise of Facebook and Google will make spin doctors even more influential than ever before. Stay on Message explains how you can use the secrets of modern spin doctors to be a more effective and authentic communicator at home, in the workplace and in the community. For further information, visit. Codice libro della libreria LIE9780980757804

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Paul Ritchie
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Descrizione libro Vivid Publishing, 2010. Condizione libro: New. This item is printed on demand for shipment within 3 working days. Codice libro della libreria GM9780980757804

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Paul Ritchie
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Descrizione libro Vivid Publishing, 2010. Paperback. Condizione libro: New. book. Codice libro della libreria 0980757800

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Paul Ritchie
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Descrizione libro Vivid Publishing. Paperback. Condizione libro: New. Paperback. 242 pages. Dimensions: 9.0in. x 6.0in. x 0.5in.The spin doctors guide to effective and authentic communication Stay on Message reveals the simple yet powerful tools that will allow you to communicate effectively and authentically in a world with unlimited media possibilities. Every day, these tools are used to influence and impact the coverage of events all around the world. Yet for the most part, the principles of context, narrative, framing and the media cycle are hidden from the very people they are seeking to influence. Paul Ritchie draws from his experience working with organisations such as the National Rugby League, the Australian Olympic Committee and national political leaders to detail how you, too, can use these principles to communicate your message. Stay on Message details: What actually drives the news cycle How to frame a message and create a personal narrative How to actively promote or explain your message The most common mistakes made by people in a crisis What the rise of the citizen journalist means for organisations Why the rise of Facebook and Google will make spin doctors even more influential than ever before. Stay on Message explains how you can use the secrets of modern spin doctors to be a more effective and authentic communicator at home, in the workplace and in the community. For further information, visit http: www. vividpublishing. com. austayonmessage This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Paperback. Codice libro della libreria 9780980757804

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