Latino Link: Building Brands Online With Hispanic Communities and Content - Brossura

Kutchera, Joe

Brossura

ISBN 10: 0981986986 ISBN 13: 9780981986982

Casa editrice: Paramount Market Pub, 2010

Riassunto

An amazing convergence is happening in marketing today: the growth of the U.S. Hispanic population and the growth of digital media. Hispanics use the Internet to keep in touch with family and friends. They search for product information, They compare prices, print coupons, and shop online. Case studies in the book detail the experiences of Best Buy, American Family Insurance, H&R Block, Ford Motor Company, Lexicon Marketing, and Monster. Each chapter concludes with a succinct overview of Lessons Learned.

Su questo libro

L'autore:

Joe Kutchera is a leading speaking and consultant on reaching Hispanics and Latin Americans online, bringing over 11 years of interactive sales and marketing experience to his clients. He launched Context Web;s Spanish-language ad network for U.S. Hispanics and opened its Mexico City office as its Director of Spanish-language markets. For Time Warner, he build we properties including Warner Bros Online, ThisOldHouse.com, CNNMOney, and CNN Expansion.

Su questa edizione

• Editore: Paramount Market Pub
• Data di pubblicazione: 2010
• ISBN 10: 0981986986
• ISBN 13: 9780981986982
• Rilegatura: Copertina flessibile
• Numero di pagine: 195