The Age of the Platform: How Amazon, Apple, Facebook, and Google Have Redefined Business

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9780982930250: The Age of the Platform: How Amazon, Apple, Facebook, and Google Have Redefined Business

Winner, Axiom Business Book Awards: 2011 Best Business Technology Book Buoyed by the success of Amazon, Apple, Facebook, and Google, thousands of companies of all sizes are fundamentally rethinking how they do business. They are creating vibrant ecosystems and, in the process, reaping big rewards. In the tradition of The Long Tail, The Age of the Platform demonstrates how the world of business today is vastly different from that of even ten years ago. Today, the most successful companies are operating under an entirely different business model-one predicated on collaboration, emerging technologies, externally driven innovation, different types of partnerships, and vibrant ecosystems. Rife with examples, The Age of the Platform is nothing less than essential reading to understand business today--and where it is going.

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From the Author:

Buoyed by the success of Amazon, Apple, Facebook, and Google, companies of all sizes are fundamentally rethinking how they do business. They are creating vibrant ecosystems, and in the process, reaping big rewards. In the tradition of The Long Tail, The Age of the Platform demonstrates how the world of business today is vastly different from that of even ten years ago. Today the most successful companies are operating under an entirely different business model-one predicated on collaboration, rapid development, emerging technologies, and externally driven innovation. The Age of the Platform introduces and describes a critical new business model, one essential to survive in today's increasingly fragmented and dynamic economy. 
Without question, the Gang of Four has ascended to absolutely astounding heights. Yes, these companies excel via their superior use of technology. They have built incredible ecosystems. They've embraced partnerships and external innovation. Beyond all of this, The Gang of Four has defined an entirely new way of doing business: the platform. 
A platform is simply a set of integrated planks.

The most powerful platforms today have two things in common: 

  • They are rooted in equally powerful technologies--and their intelligent usage. In other words, they differ from traditional platforms in that they are not predicated on physical assets, land, and natural resources. 
  • They benefit tremendously from vibrant ecosystems (read: partners, developers, users, customers, and communities). 
While platforms inhere a great deal of potential commercial appeal and applications, they do not exist simply as a means for companies to hawk their wares. At their core, platforms today are primarily about consumer utility and communications. Finally, because consumer tastes change much faster than business' tastes, platforms today must adapt very quickly--or face obsolescence.

From the Back Cover:

"An important and timely explanation of a new way of doing business. This is a book about the present, the future, your business, and the industry you serve. And it couldn't have come at a better time."-From the foreword by Mitch Joel, author of Six Pixels of Separation
  "Profound. Important. A groundbreaking text."
-Jay Miletsky, Founder and CEO, MyPod Studios and author of Perspectives on Marketing
 
"Provocative and useful-a rare combination."
-Amy Wohl, author of Succeeding at SaaS: Computing in the Cloud 

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Descrizione libro Motion Publishing, United States, 2011. Paperback. Condizione libro: New. Language: English . Brand New Book ***** Print on Demand *****.Buoyed by the success of Amazon, Apple, Facebook, and Google, thousands of companies of all sizes are fundamentally rethinking how they do business. They are creating vibrant ecosystems and, in the process, reaping big rewards. In the tradition of The Long Tail, The Age of the Platform demonstrates how the world of business today is vastly different from that of even ten years ago. Today, the most successful companies are operating under an entirely different business model-one predicated on collaboration, emerging technologies, externally driven innovation, different types of partnerships, and vibrant ecosystems. Rife with examples, The Age of the Platform is nothing less than essential reading to understand business today--and where it is going. Codice libro della libreria APC9780982930250

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Descrizione libro Motion Publishing, United States, 2011. Paperback. Condizione libro: New. Language: English . Brand New Book ***** Print on Demand *****. Buoyed by the success of Amazon, Apple, Facebook, and Google, thousands of companies of all sizes are fundamentally rethinking how they do business. They are creating vibrant ecosystems and, in the process, reaping big rewards. In the tradition of The Long Tail, The Age of the Platform demonstrates how the world of business today is vastly different from that of even ten years ago. Today, the most successful companies are operating under an entirely different business model-one predicated on collaboration, emerging technologies, externally driven innovation, different types of partnerships, and vibrant ecosystems. Rife with examples, The Age of the Platform is nothing less than essential reading to understand business today--and where it is going. Codice libro della libreria APC9780982930250

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Descrizione libro Motion Publishing. Paperback. Condizione libro: New. Paperback. 312 pages. Dimensions: 8.0in. x 5.0in. x 1.0in.Winner, Axiom Business Book Awards: 2011 Best BusinessTechnologyBook Buoyed by the success of Amazon, Apple, Facebook, and Google, thousands of companies of all sizes are fundamentally rethinking how they do business. They are creating vibrant ecosystems and, in the process, reaping big rewards. In the tradition of The Long Tail, The Age of the Platform demonstrates how the world of business today is vastly different from that of even ten years ago. Today, the most successful companies are operating under an entirely different business model-one predicated on collaboration, emerging technologies, externally driven innovation, different types of partnerships, and vibrant ecosystems. Rife with examples, The Age of the Platform is nothing less than essential reading to understand business today--and where it is going. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Paperback. Codice libro della libreria 9780982930250

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Descrizione libro Motion Publishing, 2011. Paperback. Condizione libro: New. Codice libro della libreria INGM9780982930250

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Descrizione libro Motion Publishing, 2011. Paperback. Condizione libro: New. Codice libro della libreria DADAX0982930259

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