Your Customer Creation Equation: Unexpected Website Formulas of the Conversion Scientist TM - Brossura

Massey, Brian

Brossura

ISBN 10: 0983330735 ISBN 13: 9780983330738

Casa editrice: CMI BOOKS, 2012

Riassunto

Finally-a book that shows marketers how to truly achieve real results from their websites. Brian Massey, The Conversion Scientist, takes the mystery out of how to create high-performing sites. By walking the reader through five online formulas-aka "customer creation equations"-he shows you how to determine the best formula your own particular business structure and how to optimize it for stellar results. Key to this process is setting up a "digital conversion lab," and Brian shows you how. Jam-packed with easy-to-understand equations for things like increasing your conversion rate and decreasing your abandonment rate-as well as practical strategies for attracting prospects, turning buyers into triers, and morphing buyers into loyal brand advocates-this book will enable anyone to stop hoping for success and start enjoying higher profits. The Advanced Curriculum in Visitor Studies gives readers additional guidance on how to really understand their targets and customers-an understanding that is at the heart of all successful websites, and businesses, everywhere.

Su questo libro

Product Description:

Poteri malvagi minacciano Faerun Sinister cabale trama nell'ombra, mentre gli eserciti spietati si riuniscono per la guerra. Esplora il funzionamento interno di fazioni infami come i maghi rossi e gli Zhentarim. Scopri più recentemente svelato i nemici, tra le ombre e il Popolo del Sangue Nero. Con descrizioni dettagliate di cattivi chiave, sedi segrete, e di più, questa guida copre tutto un Dungeon Master ha bisogno di cospirare contro gli eroi del impostazione di gioco Forgotten Realms.

Su questa edizione

• Editore: CMI BOOKS
• Data di pubblicazione: 2012
• ISBN 10: 0983330735
• ISBN 13: 9780983330738
• Rilegatura: Copertina flessibile
• Numero di pagine: 220