David Schuemann 99 Bottles of Wine

ISBN 13: 9780984884940

99 Bottles of Wine

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9780984884940: 99 Bottles of Wine

99 Bottles of Wine: The Making of the Contemporary Wine Label illuminates the creative process and positioning behind some of the world's most iconic wine labels. Melding story, heritage, imagination and marketing with evocative design, Napa-resident and author David Schuemann, owner and creative director of CF Napa Brand Design, reveals the inspiration and strategic thinking behind ninety-nine of the most successful wine labels--from solutions for boutique producers to some of the largest wine companies worldwide. Rich stories of the wineries, people and history combine with stunning photography for an enchanting read.
Along with a dust jacket poster of each of the featured wineries and a foreword by Agustin Huneeus, the renowned creator of Napa Valley's Quintessa Estate, 99 Bottles of Wine offers wine lovers, serious collectors, and design aficionados a rare, behind-the-scenes look at how contemporary packaging and innovative design are driving the success of today's leading wine brands.

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From the Inside Flap:

In the last fifty years, the wine industry has undergone radical change. Once regarded as an industry specific to Europe - especially France, Italy, Germany and Spain - wine has since become a worldwide endeavor, with North and South America, New Zealand and Australia all becoming revered wine producers in their own right. Now more than ever, the quality of wine is not only what matters. In today's marketplace, a brand's packaging is essential to its success.
99 Bottles of Wine: The Making of the Contemporary Wine Label is a celebration of this unique and evolving art form. David Schuemann, Owner and Creative Director of CF Napa Brand Design, reveals the inspiration and strategic thinking behind 99 of the most successful packaging designs from the company's portfolio - from solutions for boutique producers to some of the largest wine companies worldwide. Vivid photographs of the resulting solutions accompany each of Schuemann's narratives, and the book's dust jacket unfolds to become a stunning poster featuring all 99 of the wine bottles featured in the book.

About the Author:

David Schuemann, author of "99 Bottles of Wine," is one of the world's leading experts in wine and spirits label and package design. Early in his career David fell in love with wine while working at many restaurants as a wine trainer and server; at that time he also became an avid personal collector. Armed with a Bachelors of Fine Arts in Graphic Design and a long career in design and branding for some of the most successful and largest agencies in the world, Schuemann found the perfect opportunity to marry his passions for wine and design when he became creative director for CF Napa Brand Deisgn in Napa, California, later purchasing the firm. 

Schuemann's design philosophy is based on one simple belief--differentiated strategic positioning  and evocative design combined with compelling  storytelling are essential to establish an emotional  and cognitive connection between consumer and  brand. Powerful aesthetics and spot-on positioning make the consumer connection, increase  market share and create some of the most successful wine brands in the world.

Schuemann is a frequent guest speaker at industry events and conferences enlightening professionals and consumers to the stories and techniques that make a wine's package an intricate part of its success. David and his team have worked with some of the world's most famous wineries and tastemakers including Beringer, Joseph Phelps, Duckhorn and Constellation Brands and companies across North and South America, Italy, France, Spain, New Zealand and Australia.

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Descrizione libro 2013. HRD. Condizione libro: New. New Book. Shipped from US within 10 to 14 business days. Established seller since 2000. Codice libro della libreria V7-9780984884940

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Descrizione libro Cameron Company Inc, United States, 2013. Hardback. Condizione libro: New. Language: English . Brand New Book. 50 years ago, no one dreamed that America could make great wine  that was the exclusive province of France, Italy, Germany, and Spain. There has been a revolution, and today America is not only making amazing wines but is also at the forefront of wine research, science, technology, design, and innovation. 99 Bottles of Wine tells the story of contemporary wine packaging, bringing readers and wine lovers an illuminating perspective on what makes for a successful brand. It is not just the quality of wines that has made America a world leader, it is also the fresh and innovative look and feel of the labels, bottles, and packaging that are now influencing the world wine industry.Along with a foreword by Agustin Huneeus Sr., the renowned creator of Quintessa wine, 99 Bottles of Wine offers wine lovers, serious collectors, and design aficionados a rare, behind-the-scenes look at how contemporary packaging and innovative design are driving the success of today s leading wine brands. Codice libro della libreria AAS9780984884940

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Descrizione libro Cameron Company Inc, United States, 2013. Hardback. Condizione libro: New. Language: English . This book usually ship within 10-15 business days and we will endeavor to dispatch orders quicker than this where possible. Brand New Book. 50 years ago, no one dreamed that America could make great wine  that was the exclusive province of France, Italy, Germany, and Spain. There has been a revolution, and today America is not only making amazing wines but is also at the forefront of wine research, science, technology, design, and innovation. 99 Bottles of Wine tells the story of contemporary wine packaging, bringing readers and wine lovers an illuminating perspective on what makes for a successful brand. It is not just the quality of wines that has made America a world leader, it is also the fresh and innovative look and feel of the labels, bottles, and packaging that are now influencing the world wine industry.Along with a foreword by Agustin Huneeus Sr., the renowned creator of Quintessa wine, 99 Bottles of Wine offers wine lovers, serious collectors, and design aficionados a rare, behind-the-scenes look at how contemporary packaging and innovative design are driving the success of today s leading wine brands. Codice libro della libreria BTE9780984884940

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David Schuemann
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Descrizione libro Cameron Company Inc, United States, 2013. Hardback. Condizione libro: New. Language: English . Brand New Book. 50 years ago, no one dreamed that America could make great wine  that was the exclusive province of France, Italy, Germany, and Spain. There has been a revolution, and today America is not only making amazing wines but is also at the forefront of wine research, science, technology, design, and innovation. 99 Bottles of Wine tells the story of contemporary wine packaging, bringing readers and wine lovers an illuminating perspective on what makes for a successful brand. It is not just the quality of wines that has made America a world leader, it is also the fresh and innovative look and feel of the labels, bottles, and packaging that are now influencing the world wine industry.Along with a foreword by Agustin Huneeus Sr., the renowned creator of Quintessa wine, 99 Bottles of Wine offers wine lovers, serious collectors, and design aficionados a rare, behind-the-scenes look at how contemporary packaging and innovative design are driving the success of today s leading wine brands. Codice libro della libreria AAS9780984884940

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David Schuemann
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CF Napa Brand Design, David Schuemann, Agustin Huneeus
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Descrizione libro Cameron & Company Inc. Hardback. Condizione libro: new. BRAND NEW, 99 Bottles of Wine, CF Napa Brand Design, David Schuemann, Agustin Huneeus, 50 years ago, no one dreamed that America could make great wine -- that was the exclusive province of France, Italy, Germany, and Spain. There has been a revolution, and today America is not only making amazing wines but is also at the forefront of wine research, science, technology, design, and innovation. 99 Bottles of Wine tells the story of contemporary wine packaging, bringing readers and wine lovers an illuminating perspective on what makes for a successful brand. It is not just the quality of wines that has made America a world leader, it is also the fresh and innovative look and feel of the labels, bottles, and packaging that are now influencing the world wine industry. Along with a foreword by Agustin Huneeus Sr., the renowned creator of Quintessa wine, 99 Bottles of Wine offers wine lovers, serious collectors, and design aficionados a rare, behind-the-scenes look at how contemporary packaging and innovative design are driving the success of today's leading wine brands. Codice libro della libreria B9780984884940

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Brand Design, Cf Napa (Creator)/ Schuemann, David/ Huneeus, Agustin, Sr. (Foreward By)
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Descrizione libro Val De Grace Books & Film Inc, 2013. Hardcover. Condizione libro: Brand New. 200 pages. 12.75x8.50x1.00 inches. In Stock. Codice libro della libreria z-0984884947

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