The Old Rush: Marketing for Gold in the Age of Aging

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( su 2 valutazioni fornite da Goodreads )
 
9780985286460: The Old Rush: Marketing for Gold in the Age of Aging

The age of aging will begin in 2014 as the last of the baby boomers turn 50. No other global trend will do more to impact the way we live, think, act, and interact with brands for the next twenty years. The Old Rush: Marketing for Gold in the Age of Aging is an invaluable primer for marketers who want to seize the next big fast-growth opportunity-a chance to propel their brands and businesses forward rapidly and on a global scale. In this book, Peter Hubbell makes a strong case for why the nearly 80 million baby boomers are marketing’s most valuable generation and then outlines the basic rules of marketing engagement with this cohort along with practical ideas that brands and businesses can use to create their own success. The lessons from the Gold Rush are particularly apt to the modern-day Old Rush: decisiveness, agility, creativity, and perseverance will be the skills needed to thrive with the aging consumer.

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About the Author:

Peter Hubbell is the founder and CEO of BoomAgers, an industry-leading advertising agency dedicated to the aging consumer. In this role, Peter has become one of the preeminent communications experts in the global aging space and is a sought-after speaker. With over thirty years of experience as a top ad agency executive, Peter's career led him to the global board of Saatchi & Saatchi, where he was responsible for one of its largest global clients. Peter honed his marketing acumen and creative business skills as a long-standing partner with blue-chip clients including Procter & Gamble, Pillsbury, and General Mills.

Review:

This is a must read for anyone in the marketing communications business and a great read for anyone who is interested in how the world is evolving. With more than 30 years experience at the forefront of advertising, no one is more articulate when it comes to explaining Boomer values and behavior than Peter. Tim Love—-former Chief Executive Officer, Omnicom—Asia Pacific, India, Middle East & Africa,

The Age of Aging will be the most powerful economic and cultural force since the original Baby Boom. The Old Rush puts it into historical context and provides a roadmap to success for brands with vision and courage. Peter B. Robinson—former Executive Vice President of Global Marketing, Burger King Corporation

Peter Hubbell is a “Boomer s Boomer and also the most passionate spokesperson for his generation that I know. The Old Rush delivers a compelling argument that the Boomers are still the most valuable consumer generation in the history of business.Cindy Tripp—Principal, Cindy Tripp & Company

The Old Rush is a critical primer for any person or company that wants to claim their share of the fast-growth opportunities that are just beginning to emerge from the global aging wave.

--Mark Patricof—CEO & C-Founder, Media & Entertainment Strategic Advisors (MESA) Global

Peter s book is a game changer for innovative marketers seeking to reach beyond the limitations of the 18-49 marketing prison and tap into the demo that can provide the most meaningful ROI. The book makes a powerful argument for Baby Boomers -- at age 50+ -- being the most influential and profitable consumer cohort in our nation s history, and then gives you the inside scoop on how to become indispensable in their lives. --Mark Bradbury, Senior Director, Insights & Marketing, AARP Media Sales

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Hubbell, Peter B.
Editore: Atlasbooks Dist Serv (2014)
ISBN 10: 0985286466 ISBN 13: 9780985286460
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Descrizione libro Atlasbooks Dist Serv, 2014. HRD. Condizione libro: New. New Book. Shipped from US within 10 to 14 business days. Established seller since 2000. Codice libro della libreria T9-9780985286460

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Peter B Hubbell
Editore: LID Publishing, United States (2014)
ISBN 10: 0985286466 ISBN 13: 9780985286460
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Descrizione libro LID Publishing, United States, 2014. Hardback. Condizione libro: New. Language: English . Brand New Book. The age of aging will begin in 2014 as the last of the baby boomers turn 50. No other global trend will do more to impact the way we live, think, act, and interact with brands for the next twenty years. The Old Rush: Marketing for Gold in the Age of Aging is an invaluable primer for marketers who want to seize the next big fast-growth opportunity--a chance to propel their brands and businesses forward rapidly and on a global scale. In this book, Peter Hubbell makes a strong case for why the nearly 80 million baby boomers are marketing s most valuable generation and then outlines the basic rules of marketing engagement with this cohort along with practical ideas that brands and businesses can use to create their own success. The lessons from the Gold Rush are particularly apt to the modern-day Old Rush: decisiveness, agility, creativity, and perseverance will be the skills needed to thrive with the aging consumer. Codice libro della libreria AAS9780985286460

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Peter B Hubbell
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Descrizione libro LID Publishing, United States, 2014. Hardback. Condizione libro: New. Language: English . Brand New Book. The age of aging will begin in 2014 as the last of the baby boomers turn 50. No other global trend will do more to impact the way we live, think, act, and interact with brands for the next twenty years. The Old Rush: Marketing for Gold in the Age of Aging is an invaluable primer for marketers who want to seize the next big fast-growth opportunity--a chance to propel their brands and businesses forward rapidly and on a global scale. In this book, Peter Hubbell makes a strong case for why the nearly 80 million baby boomers are marketing s most valuable generation and then outlines the basic rules of marketing engagement with this cohort along with practical ideas that brands and businesses can use to create their own success. The lessons from the Gold Rush are particularly apt to the modern-day Old Rush: decisiveness, agility, creativity, and perseverance will be the skills needed to thrive with the aging consumer. Codice libro della libreria AAS9780985286460

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Peter B Hubbell
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Descrizione libro LID Publishing, United States, 2014. Hardback. Condizione libro: New. Language: English . This book usually ship within 10-15 business days and we will endeavor to dispatch orders quicker than this where possible. Brand New Book. The age of aging will begin in 2014 as the last of the baby boomers turn 50. No other global trend will do more to impact the way we live, think, act, and interact with brands for the next twenty years. The Old Rush: Marketing for Gold in the Age of Aging is an invaluable primer for marketers who want to seize the next big fast-growth opportunity--a chance to propel their brands and businesses forward rapidly and on a global scale. In this book, Peter Hubbell makes a strong case for why the nearly 80 million baby boomers are marketing s most valuable generation and then outlines the basic rules of marketing engagement with this cohort along with practical ideas that brands and businesses can use to create their own success. The lessons from the Gold Rush are particularly apt to the modern-day Old Rush: decisiveness, agility, creativity, and perseverance will be the skills needed to thrive with the aging consumer. Codice libro della libreria BTE9780985286460

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Descrizione libro Lid Publishing. Hardback. Condizione libro: new. BRAND NEW, The Old Rush: Marketing for Gold in the Age of Aging, Peter B Hubbell. Codice libro della libreria B9780985286460

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