The Customer Experience Fiasco - Rilegato

Carrigan, Tim; Lewandowski, Jeff; Mattox, Andy

Rilegato

ISBN 10: 0988968509 ISBN 13: 9780988968509

Casa editrice: ANDREW REISE CONSULTING, 2013

Riassunto

In The Customer Experience Fiasco, experts from Andrew Reise provide an engaging and instructive fable that unravels the mystique and complexity of customer experience strategy. When CEO Randall Phillips is caught off guard by a customer's YouTube-video during a television interview, he swears to fix it - and fast. Dana Chase, a rising star in the organization, is tapped to fix the fiasco as quickly as possible. This enthralling fable follows Dana's trials and tribulations as she tries to save the company and her career. The path she eventually finds and follows is Andrew Reise's proven methodology for developing a winning customer experience strategy.

Su questa edizione

• Editore: ANDREW REISE CONSULTING
• Data di pubblicazione: 2013
• ISBN 10: 0988968509
• ISBN 13: 9780988968509
• Rilegatura: Copertina rigida
• Numero di pagine: 150