The Dentist's Unfair Advantage: The 39 Key Tenets for Practice Success: Volume 2 - Brossura

McAnally, Dr. James R.

Brossura

ISBN 10: 0989111504 ISBN 13: 9780989111508

Casa editrice: 989111504, 2013

Riassunto

Very little about life is fair. In the new economy, there are many unfair forces working against professional service practices. The Dentist's Unfair Advantage helps the dentist accumulate advantages in the operation of the practice that reduce what's unfair for the doctor and team. When applied, the 39 Tenets directly impact doctor and team compensation for skills, create greater respect from peers, and generate more personal satisfaction from daily patient care. Implementation of the 39 Tenets also results in the clinician improving more patients' appearances and function, eradicating additional chronic pain, and increasing treatment acceptance rates for every type of treatment plan in any style of practice no matter where the practice is located in the world. The 39 Key Tenets to Practice Success provides the reader with: · What motivates patients the most behaviorally regardless of our opinions on whether that behavior is rational or not · The most important concepts for effectively promoting any service you focus on in your practice · An understanding of how to command better fees in your market area · The bottom-line reality of the types of patients you encounter in practice · How to finally have patients understanding what you wish to discuss · One item that most practices buying external advertising don't understand that when addressed brings more returns from long term marketing investments each year · Key aspects of case presentation that affect at least 50% of your acceptance rate · Specific directions on how to present treatment options and fees based on science · How many and who must absolutely be at each case presentation

Su questo libro

L'autore

Dr. James McAnally is the founder of Big Case Marketing; a niche practice consulting firm focusing on clinicians with advanced education, developer of The McAnally Selling System; dentistry’s only check-list approach for ethically selling professional services based on Harvard, Stanford, and Yale consumer behavior research, co-founder of the Master Dentists Academy; dentistry’s only professional group providing scientific based advertising and formalized training in Ethical Selling, founder of the Painless Dental Alliance; dentistry’s only professional group committed to a 100% painless experience for patients clinically and administratively. He’s been involved with clinical dentistry for more than 20 years and is routinely named a global leader in dental consulting and advisor to the top 5% of clinicians in the profession. Clients and Academy members successfully using Academy Programs reside on 3 continents.

Product Description

39 ESSENTIALS THE 5% KNOW, THAT YOU DON'T. Never present a fee incorrectly again. Learn how to win out over insurance discounting. Ready to know the secrets that allow 5% of dental practices to serve and help more patients needing the very best that dentistry and new dental technology can offer both inside and outside government and insurance reimbursement systems? Would you like tools that effectively eliminate much of what is unfair in your everyday life as a small professional service business owner in a changed economy? Could you use guidance on how to create and maintain distinct competitive advantages in your local area regardless of how many dentists there are or how much discounting is advertised? If so, The 39 Key Tenets is your direct and immediate way to unlock the hidden strategies that these top performing practice owners and highly skilled clinicians know that you don't. The 39 Key Tenets are documented strategies and specific tactics formulated and refined from over a decade of direct use in thousands of private clinical practices in North America, UK, and Europe. For the first time, The 39 Key Tenets are now publicly available to the profession at large so that clinicians desiring to help more patients. For average clinicians with average skills, application of only a few of The 39 Tenets routinely brings more professional satisfaction and opportunities for growth. For exceptional clinicians with advanced skills, direct application of the majority of The 39 Tenets is the single most cited reason for how they went from being considered "just a dentist" to becoming "the most recognized dental expert" in their area. In the post Great Recession economy, very little about practice life is fair. Many external forces are working unfairly against the professional service practice limiting practice growth and doctor satisfaction. Those adhering to The 39 Key Tenets are better equipped to eliminate these unfair forces while experiencing increased professional

Dettagli dell?edizione

• Editore: 989111504
• Data di pubblicazione: 2013
• ISBN 10: 0989111504
• ISBN 13: 9780989111508
• Rilegatura: Copertina flessibile
• Lingua: Inglese
• Numero edizione: 1
• Numero di pagine: 202