Marketing, My Ass!: How clever marketing is turning us into mindless consumers and why it's time to WAKE UP. - Brossura

Beauchamp, Lorrie

Brossura

ISBN 10: 0991956303 ISBN 13: 9780991956302

Casa editrice: Peer Publishing, a Division of 3695328 Canada Inc., 2013

Riassunto

Marketing maven and writer Lorrie Beauchamp shares what she learned during 35 years in the ad industry, to help shoppers be more aware of mindless consuming and the clever "tricks" used to seduce us on a daily basis. Readers will benefit from her knowledge and insights, in four easy-to-read illustrated chapters. Includes a look back at some golden oldies in the ad world and some tips for being a smart shopper in the Internet age. If you liked Naomi Klein's "No Logo", you'll really enjoy "Marketing, My Ass!"

Su questa edizione

• Editore: Peer Publishing, a Division of 3695328 Canada Inc.
• Data di pubblicazione: 2013
• ISBN 10: 0991956303
• ISBN 13: 9780991956302
• Rilegatura: Copertina flessibile
• Numero edizione: 1
• Numero di pagine: 196