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Madison Avenue Manslaughter: An Inside View of Fee-cutting Clients, Profit-hungry Owners and Declining Ad Agencies - Brossura
Sinossi
The advertising industry has reached a critical, dangerous point in its development. Agencies are destroying themselves with growing workloads and declining fees—a recipe for disaster.
Madison Avenue Manslaughter outlines the hows and whys of steadily declining fees, increased workloads, diminishing industry morale, kickback scandals and opacity characterizing relationships among advertisers, holding companies, media buying companies and creative ad agencies. Not only does Michael Farmer's exposé offer the world's first effective definition of the real agency problem, it's the first time an advertising expert has offered corrective solutions to avoid inevitable disaster.
Michael Farmer's Madison Avenue Manslaughter has been called "required reading for everyone who works in advertising—marketers and agencies alike."
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L'autore
Michael Farmer is Chairman of Farmer & Company LLC, a strategy consulting firm for advertising agencies and advertisers.
He graduated from Princeton University and Harvard Business School before working for The Boston Consulting Group and Bain & Company around the world.
He has lived and worked in Rio de Janeiro, Lausanne, Munich, Paris, Istanbul and London. He currently resides in New York City.
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- EditoreLid Pub Inc
- Data di pubblicazione2017
- ISBN 10 0996943382
- ISBN 13 9780996943383
- RilegaturaCopertina flessibile
- LinguaInglese
- Numero di pagine238
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Madison Avenue Manslaughter : An Inside View of Fee-Cutting Clients, Profit-Hungry Owners and Declining Ad Agencies
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Lid Editorial Empresarial S.L., 2017
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