New Product Strategy in Small High Technology Firms - Rilegato

Meyer, Marc H; Roberts, Edward Baer

Rilegato

ISBN 10: 1019950528 ISBN 13: 9781019950524

Casa editrice: Legare Street Press, 2023

Riassunto

This book provides a framework for developing successful product strategies in small, high-technology firms. The authors emphasize the importance of aligning product strategy with business strategy and the need for continuous innovation. They explain how to analyze market opportunities, design products that meet customer needs, and launch them successfully. The book is essential reading for entrepreneurs, marketing professionals, and business students.

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Dettagli dell?edizione

• Editore: Legare Street Press
• Data di pubblicazione: 2023
• Lingua: Inglese
• ISBN 10: 1019950528
• ISBN 13: 9781019950524
• Rilegatura: Copertina rigida
• Numero di pagine: 40
• Contatto del produttore: non disponibile