Basic Marketing Research - Rilegato

Brown, Tom J.; Suter, Tracy A.; Churchill, Gilbert A.

Rilegato

ISBN 10: 1111525293 ISBN 13: 9781111525293

Casa editrice: South-Western Pub, 2013

Riassunto

Why is BASIC MARKETING RESEARCH the best-selling marketing textbook? It is a best seller because it's written from a student's perspective. Authors Brown, Suter, and Churchill know that for a marketing textbook to be effective, students have to be able to understand it. And they've achieved that time and again. This edition is packed with the features that made it a best-seller in the first place, from study tools to updated content to an easy-to-read writing style. Plus, in this volume you'll learn more about how experts gather data and how to use it yourself to turn greater profits. Available with InfoTrac Student Collections http://gocengage.com/infotrac.

Su questo libro

Product Description:

Basic Marketing Research: Customer Insights and Managerial Action, 8th edition, provides an introductory look at marketing research for undergraduate students, managerially-oriented graduate students, or anyone who wants an appreciation of the marketing research process.

Su questa edizione

• Editore: South-Western Pub
• Data di pubblicazione: 2013
• ISBN 10: 1111525293
• ISBN 13: 9781111525293
• Rilegatura: Copertina rigida
• Numero di pagine: 624