Corporate Innovation & Entrepreneurship, International Edition - Brossura

Kuratko, Donald; Morris, Michael; Covin, Jeffrey

Brossura

ISBN 10: 1111526915 ISBN 13: 9781111526917

Casa editrice: South-Western College Publishing, 2011

Riassunto

This innovative book will be a useful and trusted reference throughout your career, no matter which company or industry you work within. CORPORATE INNOVATION & ENTREPRENEURSHIP, 3E, International Edition is a one-of-a-kind book for the emerging business arena of entrepreneurship and innovation. Built on years of research and experience, the book employs a clear and informative how-to approach and features sections and chapters organized according to a summary model of the corporate entrepreneurship process. This groundbreaking book fulfills a real business need, because many executives consider entrepreneurial behavior a key to sustaining their companies' competitive advantage, but few possess genuine knowledge of the subject or understand how to apply it. The Third Edition of CORPORATE INNOVATION & ENTREPRENEURSHIP, International Edition provides detailed, actionable answers to the "what," "how," "where," and "who" questions surrounding corporate entrepreneurship, giving you the knowledge and skills to take a leadership role in today's dynamic business environment.

Su questa edizione

• Editore: South-Western College Publishing
• Data di pubblicazione: 2011
• ISBN 10: 1111526915
• ISBN 13: 9781111526917
• Rilegatura: Copertina flessibile
• Numero di pagine: 512