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Market-leading ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS, 9th Edition discusses all aspects of marketing communications, from time-honored methods to the newest developments in the field. Delivering the fundamentals you need, the text focuses on advertising and promotion, including planning, branding, media buying, sales, public relations, and much more. Emerging topics get special attention in this edition, such as the enormous popularity of social media outlets, online and digital practices, viral communications, and personal selling, along with all of their effects on traditional marketing. Revised to make ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS, 9th Edition the most current I.M.C. book on the market, chapters address must-know changes to environmental, regulatory, and ethical issues, as well as Marcom insights, place-based applications, privacy, global marketing, and of course, memorable advertising campaigns.
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- EditoreSouth-Western Pub
- Data di pubblicazione2013
- ISBN 10 1111580219
- ISBN 13 9781111580216
- RilegaturaCopertina rigida
- LinguaInglese
- Numero di pagine729
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Advertising Promotion and Other Aspects of Integrated Marketing Communications
Editore:
South-Western College Pub, 2013
ISBN 10: 1111580219
ISBN 13: 9781111580216
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Condizione: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Codice articolo 00074206099
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Advertising Promotion and Other Aspects of Integrated Marketing Communications
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Hardcover. Condizione: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 3.88. Codice articolo G1111580219I3N00
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Advertising, Promotion, and Other Aspects of Integrated Marketing Communications
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CENGAGE Learning Custom Publishing, 2013
ISBN 10: 1111580219
ISBN 13: 9781111580216
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Hardcover. Condizione: Bon. Légères traces d'usure sur la couverture. Edition 2013. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Slight signs of wear on the cover. Edition 2013. Ammareal gives back up to 15% of this item's net price to charity organizations. Codice articolo D-425-561
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Advertising Promotion and Other Aspects of Integrated Marketing Communications
Da: Poverty Hill Books, Mt. Prospect, IL, U.S.A.
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Hardcover. Condizione: New. 9th EDITION, BRAND NEW, INSTRUCTORS EDITION (Exact Same book and cover as regular edition but with additional review material), Perfect Shape, txt-818Fast Shipping With Online Tracking, International Orders shipped Global Priority Air Mail, All orders handled with care and shipped promptly in secure packaging, we ship Mon-Sat and send shipment confirmation emails. Our customer service is friendly, we answer emails fast, accept returns and work hard to deliver 100% Customer Satisfaction! Codice articolo 9027548
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Advertising Promotion and Other Aspects of Integrated Marketing Communications
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Condizione: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Book contains pencil & highlighter markings. In poor condition, suitable as a reading copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1800grams, ISBN:9781111580216. Codice articolo 9624033
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Advertising Promotion and Other Aspects of Integrated Marketing Communications
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Advertising Promotion and Other Aspects of Integrated Marketing Communications
Da: Grumpys Fine Books, Tijeras, NM, U.S.A.
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Hardcover. Condizione: new. Prompt service guaranteed. Codice articolo Clean1111580219
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Advertising, Promotion, and Other Aspects of Integrated Marketing Communications
Da: Revaluation Books, Exeter, Regno Unito
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Hardcover. Condizione: Brand New. 9th har/psc edition. 729 pages. 11.00x9.00x1.00 inches. In Stock. Codice articolo 1111580219
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