Marketing - Rilegato

Lamb, Charles W.; Hair, Joseph F.; McDaniel, Carl

Rilegato

ISBN 10: 111182164X ISBN 13: 9781111821647

Casa editrice: South-Western Pub, 2012

Riassunto

Engaging and thorough, MARKETING, 12th Edition shows you how marketing principles affect your day-to-day life, as well as their significant influence in business decisions. Core topics include the social marketing phenomenon, entrepreneurship, C.R.M., global perspectives, and ethics, as well as in-depth discussions on key tools of the trade, such as metrics and the marketing plan. Intriguing coverage of newsworthy events clarifies the readings and gets you thinking about your own decisions in the consumer marketplace. Loaded with helpful learning features like detailed appendices, cases, vignettes, boxed features, and videos, MARKETING, 12th Edition gives you countless opportunities to develop and apply critical-thinking skills as you acquire the marketing knowledge essential for success in the business world.

Su questo libro

Product Description:

Engaging and thorough, MARKETING, 12th Edition shows how marketing principles affect day-to-day lives, as well as their significant influence on business decisions, with cases, vignettes, and critical-thinking features.

Su questa edizione

• Editore: South-Western Pub
• Data di pubblicazione: 2012
• ISBN 10: 111182164X
• ISBN 13: 9781111821647
• Rilegatura: Copertina rigida
• Numero di pagine: 833