Strategic Management Competitiveness & Globalization: Concepts and Cases - Rilegato

Hitt, Michael A.; Ireland, R. Duane; Hoskisson, Robert E.

Rilegato

ISBN 10: 1111825874 ISBN 13: 9781111825874

Casa editrice: South-Western Pub, 2012

Riassunto

Introduce strategic management using the market-leading text that sets the standard for the most complete, relevant presentation. Written by highly respected experts and prestigious scholars, Hitt/Ireland/Hoskisson's STRATEGIC MANAGEMENT: COMPETITIVENESS AND GLOBALIZATION, CONCEPTS AND CASES, 10E provides an intellectually rich, yet thoroughly practical analysis of strategic management today. This unique text is the only one to integrate the classic industrial organization model with a resource-based view of the firm to give readers a complete understanding of how today's businesses use strategic management to establish a sustained competitive advantage. The authors present cutting-edge research and strategic management trends within a strong global focus, using memorable examples from more than 600 companies. A wealth of learning features and selection of 30 all-new compelling cases prepare your students to face the broad range of critical issues confronting contemporary managers. Engaging video cases, CengageNOW online teaching tools, and a complete electronic business library keeps study current and relevant.

Su questo libro

Product Description:

Introduce your students to strategic management with the market-leading text that sets the standard for the most complete, relevant presentation. Written by highly respected experts and prestigious instructors, Hitt, Ireland and Hoskissons, "Strategic Management: Competitiveness and Globalization, Concepts and Cases, 10/e" provides an intellectually rich, yet thoroughly practical, analysis of strategic management today. This unique text is the only one that integrates the classic industrial organization model with a resource-based view of the firm to give students a complete understanding of how today's businesses use strategic management to establish a sustained competitive advantage. The authors combine the latest, cutting-edge research and strategic management trends with ideas from some of today's most prominent scholars. A strong global focus and carefully selected examples from more than 600 emerging and established companies place ideas into context within an inviting, practical presentation. A wealth of learning features, experiential exercises and more than 30 all-new compelling cases examine a broad range of critical issues confronting managers today. Engaging, updated video cases, "CNOW" online teaching tools, and a complete electronic business library help keep issues current and relevant. "Strategic Management: Competitiveness and Globalization" provides the solid understanding your students need to effectively apply strategic management tools and techniques to increase performance and their organization's competitive advantage.

Su questa edizione

• Editore: South-Western Pub
• Data di pubblicazione: 2012
• ISBN 10: 1111825874
• ISBN 13: 9781111825874
• Rilegatura: Copertina rigida
• Numero di pagine: 449