Marketing Shortcuts for the Self-Employed: Leverage Resources, Establish Online Credibility, and Crush Your Competition - Rilegato

Schwerdtfeger, Patrick

Rilegato

ISBN 10: 1118014200 ISBN 13: 9781118014202

Casa editrice: John Wiley & Sons Inc, 2011

Riassunto

A quick guide to effective techniques that will boost your business today

Want the juicy marketing secrets that save time and get results quickly for your business? Then this is the book for you. Marketing Secrets for the Self-Employed offers a detailed plan for entrepreneurs, small business owners, salespeople, and service professionals. Filled with effective tactics and strategies ready to apply immediately, this guide supplies a complete toolkit to leverage resources, establish online credibility, and crush your competition!

• Provides practical strategies to promote your business using powerful online tools
• Each chapter can be read in 10 minutes or less and offers an itemized to-do list at the end
• Author has personally used these strategies to promote his business online and has helped dozens of companies do the same

If you're ready to take immediate action and see results quickly for your business, Marketing Secrets for the Self-Employed has all the tools and techniques you need!

Su questo libro

L'autore:

PATRICK SCHWERDTFEGER has spent his life starting and building small business ventures. He is an award-winning speaker, presenting keynotes, workshops, and seminars on cutting-edge marketing strategies for entrepreneurs. He is the founder of the Entrepreneur and Small Business Academy, one of the nation's largest entrepreneur communities. Hundreds of small businesses and self-employed professionals have used his strategies to build their online identities and develop new businesses using online channels.

Dalla seconda/terza di copertina:

Entrepreneurs, small business owners, and self-employed service professionals often have a small or no staff, limited cash, and too little time in the day to execute a massive marketing campaign. Yet, there's no reason any brilliant business idea should suffer from lack of resources. Truth is, many shortcuts exist for the do-it-yourself professional.

Marketing Shortcuts for the Self-Employed details a step-by-step marketing road map for growing your business, especially online. Today's professionals understand that the Internet offers tremendous business opportunities, but they lack practical strategies to take action. Real profits seem unattainable. This user-friendly guide breaks down what seems like an overwhelming challenge into easily implemented, bite-size solutions.

Each chapter can be read in ten minutes or less and offers an immediately actionable to-do list at the end. Presented in a deliberate and strategic sequence, you'll get advice on more than eighty cutting-edge strategies, including how to:

• Identify your value proposition, and hone your elevator pitch
• Develop killer content that drives SEO and converts website visitors into customers
• Understand Google Analytics data
• Build trust and establish credibility with videos, blogs, and podcasts
• Communicate with precision on LinkedIn, Facebook, and Twitter
• Attract clients with Yelp, Google Places, and Yahoo! Local
• Promote offline events on online channels
• Finally profit from today's online opportunities!

Forget the idea that you need thousands of dollars to take on your competition. Today, you can access powerful tools that cost little to nothing. All you need is the will to succeed. Marketing Shortcuts for the Self-Employed will show you the way.

Su questa edizione

• Editore: John Wiley & Sons Inc
• Data di pubblicazione: 2011
• ISBN 10: 1118014200
• ISBN 13: 9781118014202
• Rilegatura: Copertina rigida
• Numero edizione: 1
• Numero di pagine: 257