Grow Globally: Opportunities for Your Middle-Market Company Around the World - Rilegato

Pearl, Mona

Rilegato

ISBN 10: 111803015X ISBN 13: 9781118030158

Casa editrice: John Wiley & Sons Inc, 2011

Riassunto

Discover proven strategies and solutions for successful participation in the global market

With less than fifty percent of middle market US companies succeeding at going global, corporate executives need to know how to build effective global execution platforms that will allow their organizations to thrive in a global economy. Filled with case studies and indispensable checklists, Grow Globally guides executives in crafting an actionable global strategy that will not only stand the test of change—but that will also be on target, on budget, and on time.

• Reveals how to anticipate change in global decision-making and execution
• Explores how to identify trends and respond to differences between internal corporate culture and the target culture
• Includes case studies, checklists, process visuals and resources, plus a website that hosts online tools and materials

As the world becomes more dependent on technology and trade borders gradually disappear, your company needs to acquire the tools and skills necessary to compete in the global market. Grow Globally presents the skills needed to build a global execution platform that will keep your organization relevant and competitive in the international landscape.

Su questo libro

L'autore:

MONA PEARL, MA, is a global business development expert as well as founder and COO of Beyond A Strategy, Inc., a company providing expertise to plan and implement cost effective and sustainable global growth that improves a company's bottom line and helps realize seamless international operations. Clients include Deutsche Telekom, Michelin, American Airlines, Philip Morris, and Bacardi. Ms. Pearl regularly publishes columns on global competitiveness in industry magazines, including Manufacturing Today and Management Today.

Dalla seconda/terza di copertina:

As trade borders?become seamless and the world becomes more dependent on technology, middle-market executives must scramble to acquire the tools and skills necessary to survive and thrive in the increasingly competitive global market. Highlighting the minefields you'll likely encounter as you attempt to navigate the global marketplace?and the many ways to sidestep them?Grow Globally?shows you how to craft an actionable strategy to increase sales, build new partnerships, and successfully expand your base in the international arena.

Sharing her decades of business know-how building and operating several global companies, international business development expert Mona Pearl provides you with the skills you need to build a thriving global execution platform that will stand the test of change and still be on target, on budget, and on time. Grow Globally helps you anticipate and develop intricate long-term plans for a successful expansion, including understanding cultural habits and perceptions in order to forecast sales, interpret trends, evaluate the competition and the potential for new rivals, study the region's overall economy, and position your product/service for success.

Laying out step-by-step plans of action to help you compete across borders and operate in much more complex, competitive, and dynamic economic markets and realities, Grow Globally?helps you develop the right questions to ask and the insight you'll need to deal with a host of challenging strategic issues and different rules of engagement, including how to:

• Anticipate change in global decision-making and execution

• Respond to differences between?internal corporate culture and the target culture

• Develop strong and lasting relationships across borders

• Overcome cultural differences

• Win sales by offering a customized?value proposition in each market

• Beat the competition by honing a unique competitive advantage

• Design and execute the best strategies and tactics to enter each country/market

• Take advantage of the most effective international?and sustainable growth models

• Leverage and sustain global presence by implementing suitable?strategies

• Manage risk and diversify your sales?and marketing portfolio globally

Whether you're a seasoned player or embarking on your first global adventure, Grow Globally presents you with the expertise to plan and implement cost effective and maintainable global growth plans that improve your company's bottom line and help you?realize flawless international operations.?

Su questa edizione

• Editore: John Wiley & Sons Inc
• Data di pubblicazione: 2011
• ISBN 10: 111803015X
• ISBN 13: 9781118030158
• Rilegatura: Copertina rigida
• Numero edizione: 1
• Numero di pagine: 275