Articoli correlati a Marketing Research
Sinossi
This new edition of Gates and McDaniel's Marketing Research better prepares users how to use marketing research in the real business world with real data, people, and research. The text is enhanced with new coverage of mobile applications, more coverage of data mining and analytics, and coverage of how to use social media such as Facebook and Twitter for marketing research.
Co-authors McDaniel and Gates are widely respected in the marketing research community because their product takes a practical and applied approach, as opposed to other products in the market that take a more theoretical approach. Real people are represented by Gates' contribution to the product as he provides insights into the secrets of conducting effective focus groups and questionnaires. The real research used by the authors is drawn from Survey Sampling International (SSI). SSI is the world leader in sampling solutions.
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
Dalla quarta di copertina
Driven by one simple mission-to help teachers teach and students learn-Wiley provides current solutions in flexible formats that seamlessly integrate into your business courses.
Our commitment to currency, Global Issues, Sustainability and Learning Outcomes supports more meaningful teaching and learning. Experience the Wiley Difference in Business today:
www.wiley.com/college/sc/currency
You have more options than the traditional textbook. Consider an eBook, loose-leaf binder version or a custom publication. Learn more about our flexible pricing, flexible formats and flexible content at www.wiley.com/college/wileyflex
Product Description
Book by McDaniel Carl
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
- EditoreJohn Wiley & Sons Inc
- Data di pubblicazione2011
- ISBN 10 1118074610
- ISBN 13 9781118074619
- RilegaturaCopertina rigida
- Numero di pagine636
Compra nuovo
Scopri di più su questo articolo
EUR 35,54
Spese di spedizione:
EUR 3,59
In U.S.A.
Altre edizioni note dello stesso titolo
I migliori risultati di ricerca su AbeBooks
Foto dell'editore
Marketing Research
Da: Indiana Book Company, Marion, IN, U.S.A.
Valutazione del venditore 5 su 5 stelle
Condizione: Good. Ships same or next business day with delivery confirmation. Good condition. May or may not contain highlighting. Expedited shipping available. Codice articolo 1000009343761-1684
Quantità: 4 disponibili
Foto dell'editore
Marketing Research
Da: One Planet Books, Columbia, MO, U.S.A.
Valutazione del venditore 4 su 5 stelle
hardcover. Condizione: Good. 9th Edition. Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing and/or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes). Codice articolo 001092215U
Quantità: 10 disponibili
Foto dell'editore
Marketing Research [With Access Code]
Da: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Valutazione del venditore 5 su 5 stelle
Hardcover. Condizione: Fair. No Jacket. Former library book; Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less 0.1. Codice articolo G1118074610I5N10
Quantità: 1 disponibili
Foto dell'editore
Marketing Research [With Access Code]
Da: ThriftBooks-Phoenix, Phoenix, AZ, U.S.A.
Valutazione del venditore 5 su 5 stelle
Hardcover. Condizione: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 0.1. Codice articolo G1118074610I3N00
Quantità: 1 disponibili
Foto dell'editore
Marketing Research [With Access Code]
Da: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Valutazione del venditore 5 su 5 stelle
Hardcover. Condizione: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 0.1. Codice articolo G1118074610I3N00
Quantità: 1 disponibili
Foto dell'editore
Marketing Research [With Access Code]
Da: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Valutazione del venditore 5 su 5 stelle
Hardcover. Condizione: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less 0.1. Codice articolo G1118074610I5N00
Quantità: 1 disponibili
Foto dell'editore
Marketing Research
Da: SecondSale, Montgomery, IL, U.S.A.
Valutazione del venditore 5 su 5 stelle
Condizione: Acceptable. Item in acceptable condition! Textbooks may not include supplemental items i.e. CDs, access codes etc. Codice articolo 00068806932
Quantità: 1 disponibili
Foto dell'editore
Marketing Research
Da: SecondSale, Montgomery, IL, U.S.A.
Valutazione del venditore 5 su 5 stelle
Condizione: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Codice articolo 00056912836
Quantità: 2 disponibili
Foto dell'editore
Marketing Research
Da: Book Deals, Tucson, AZ, U.S.A.
Valutazione del venditore 5 su 5 stelle
Condizione: Good. Good condition. This is the average used book, that has all pages or leaves present, but may include writing. Book may be ex-library with stamps and stickers. 2.65. Codice articolo 353-1118074610-gdd
Quantità: 1 disponibili
Foto dell'editore
Marketing Research
Da: Irish Booksellers, Portland, ME, U.S.A.
Valutazione del venditore 5 su 5 stelle
Condizione: Good. SHIPS FROM USA. Used books have different signs of use and do not include supplemental materials such as CDs, Dvds, Access Codes, charts or any other extra material. All used books might have various degrees of writing, highliting and wear and tear and possibly be an ex-library with the usual stickers and stamps. Dust Jackets are not guaranteed and when still present, they will have various degrees of tear and damage. All images are Stock Photos, not of the actual item. book. Codice articolo 1118074610-R
Quantità: 1 disponibili