Marketing Research - Rilegato

McDaniel, Carl; Gates, Roger

Rilegato

ISBN 10: 1118074610 ISBN 13: 9781118074619

Casa editrice: John Wiley & Sons Inc, 2011

Riassunto

This new edition of Gates and McDaniel's Marketing Research better prepares users how to use marketing research in the real business world with real data, people, and research. The text is enhanced with new coverage of mobile applications, more coverage of data mining and analytics, and coverage of how to use social media such as Facebook and Twitter for marketing research.

Co-authors McDaniel and Gates are widely respected in the marketing research community because their product takes a practical and applied approach, as opposed to other products in the market that take a more theoretical approach. Real people are represented by Gates' contribution to the product as he provides insights into the secrets of conducting effective focus groups and questionnaires. The real research used by the authors is drawn from Survey Sampling International (SSI). SSI is the world leader in sampling solutions.

Su questo libro

Dalla quarta di copertina:

Driven by one simple mission-to help teachers teach and students learn-Wiley provides current solutions in flexible formats that seamlessly integrate into your business courses.

Our commitment to currency, Global Issues, Sustainability and Learning Outcomes supports more meaningful teaching and learning. Experience the Wiley Difference in Business today:

www.wiley.com/college/sc/currency

You have more options than the traditional textbook. Consider an eBook, loose-leaf binder version or a custom publication. Learn more about our flexible pricing, flexible formats and flexible content at www.wiley.com/college/wileyflex

Product Description:

Book by McDaniel Carl

Su questa edizione

• Editore: John Wiley & Sons Inc
• Data di pubblicazione: 2011
• ISBN 10: 1118074610
• ISBN 13: 9781118074619
• Rilegatura: Copertina rigida
• Numero di pagine: 636