The Reluctant Entrepreneur: Turning Dreams into Profits

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9781118178447: The Reluctant Entrepreneur: Turning Dreams into Profits

This title offers intelligent strategies for starting and growing a small business with minimal personal financial risk. A comprehensive guide for entrepreneurs from one of the most successful business creators in recent years, "The Reluctant Entrepreneur: Turning Dreams into Profits" addresses the fears and misconceptions that many people have about starting their own businesses, walking prospective owners through the necessary decisions they need to make before even putting a business plan in place. Presenting solid, reliable strategies based on author Michael Masterson's own successful practices, and debunking some common illusions entrepreneurs have about their businesses, the book is a vital resource for anyone looking to avoid the pitfalls that threaten fledgling companies. This title is packed with insights from an entrepreneur who has launched and sold dozens of business, presented in a lively and conversational style. Some 600,000 new businesses are launched each year and with an uncertain economy, more and more people are looking for a stream of income separate from their 9 to 5 job. It is filled with highly applicable advice that budding and professional entrepreneurs can start using immediately. Essential reading for small business owners and both first time and established entrepreneurs, "The Reluctant Entrepreneur" presents the smart strategies on starting and growing a small business that can make launching your own company a cinch.

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About the Author:

Michael Masterson is not your typical businessman. An ex-Peace Corps volunteer, he never took a class in business, doesn't read the business press, and hates to talk business. He spends his spare time writing poetry, collecting fine art, and practicing Brazilian Jiu Jitsu. His neighbors call him a bohemian. But he's also an entrepreneur. He started his first business when he was eleven years old, and in the forty-five years that have elapsed since then, he has started or co-started dozens of successful businesses. The author of numerous business books, several of them New York Times and Wall Street Journal bestsellers, Masterson consults for private clients and writes the Palm Beach Letter, a newsletter for individual investors.

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Praise for The Reluctant Entrepreneur
 
"There are too many business books published today, but The Reluctant Entrepreneur is a rarity-a business book worth many times its cover price, written by a successful businessman who has started many companies without taking undue risk."
 
-Robert W. Bly, copywriter and bestselling author
 
"Too many would-be entrepreneurs mistakenly believe they need a breakthrough technology, a patented product, or a visionary innovation to make it big in business. Just the opposite is true. As steel magnate Andrew Carnegie famously said, 'pioneering don't pay.' And in this wonderful new book, Michael Masterson shows aspiring entrepreneurs how organization, smart risk management, and the application of sound principles lead-almost inevitably-to real business success and enduring wealth. There's a lifetime of wisdom and experience in these pages, expressed simply and engagingly by the most successful entrepreneur I know. Why learn the hard way?"
 
-Alexander Green, author of Beyond Wealth: The Road Map to a Rich Life
 
"As the 'guru to the gurus,' I've coached tens of thousands of reluctant entrepreneurs, so I've seen firsthand how success is not a role of the dice, as Michael says. On the contrary, success is a systematic, strategic, engineered process-a process that anyone can do, if you have the right drive and the tools that Michael gives on the following pages. It's a must-read for any would-be entrepreneur. I recommend you take notes."
 
-Rich Schefren, author of the Internet Business Manifesto and CEO of Strategic Profits
 
"Michael Masterson's The Reluctant Entrepreneur: Turning Dreams into Profits is an honest and comprehensive blueprint on how to succeed when starting a new business. Like in real life and in his book, Michael leads by example, teaching newbie (and experienced) entrepreneurs step by step how to turn their ideas and passions into a profitable business."
 
-MaryEllen Tribby, CEO and founder of WorkingMomsOnly.com
 
"Finally, a book on creating your own business and financial independence with specific advice from someone who has been there and done that. The information in this book is not theory, but is backed by $50 million in real-world results. I recommend this book to anyone who is even thinking of starting a business. The section on creating your optimal selling strategy must not be missed."
 
-Craig Ballantyne, editor of EarlytoRise.com
 
"Another Michael Masterson tour de force. I wish I had this book many years ago. It would have saved me a ton of time, money, and headaches. Do yourself a favor-buy this book, grab a highlighter, and put these principles to work in your business. You'll never go wrong following Michael's sage advice." - Noah St. John, inventor of Afformations and bestselling author of The Secret Code of Success

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Michael Masterson
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ISBN 10: 1118178440 ISBN 13: 9781118178447
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Descrizione libro John Wiley Sons Inc, United States, 2012. Hardback. Condizione libro: New. 1. Auflage. 221 x 147 mm. Language: English . Brand New Book. Intelligent strategies for starting and growing a small business with minimal personal financial risk A comprehensive guide for entrepreneurs from one of the most successful business creators in recent years, The Reluctant Entrepreneur: Turning Dreams into Profits addresses the fears and misconceptions that many people have about starting their own businesses, walking prospective owners through the necessary decisions they need to make before even putting a business plan in place. Presenting solid, reliable strategies based on author Michael Masterson s own successful practices, and debunking some common illusions entrepreneurs have about their businesses, the book is a vital resource for anyone looking to avoid the pitfalls that threaten fledgling companies. * Packed with insights from an entrepreneur who has launched and sold dozens of business, presented in a lively and conversational style * Some 600,000 new businesses are launched each year and with an uncertain economy, more and more people are looking for a stream of income separate from their 9 to 5 job * Filled with highly applicable advice that budding and professional entrepreneurs can start using immediately Essential reading for small business owners and both first time and established entrepreneurs, The Reluctant Entrepreneur presents the smart strategies on starting and growing a small business that can make launching your own company a cinch. Codice libro della libreria AAH9781118178447

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Michael Masterson
Editore: John Wiley Sons Inc, United States (2012)
ISBN 10: 1118178440 ISBN 13: 9781118178447
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Descrizione libro John Wiley Sons Inc, United States, 2012. Hardback. Condizione libro: New. 1. Auflage. 221 x 147 mm. Language: English . Brand New Book. Intelligent strategies for starting and growing a small business with minimal personal financial risk A comprehensive guide for entrepreneurs from one of the most successful business creators in recent years, The Reluctant Entrepreneur: Turning Dreams into Profits addresses the fears and misconceptions that many people have about starting their own businesses, walking prospective owners through the necessary decisions they need to make before even putting a business plan in place. Presenting solid, reliable strategies based on author Michael Masterson s own successful practices, and debunking some common illusions entrepreneurs have about their businesses, the book is a vital resource for anyone looking to avoid the pitfalls that threaten fledgling companies. * Packed with insights from an entrepreneur who has launched and sold dozens of business, presented in a lively and conversational style * Some 600,000 new businesses are launched each year and with an uncertain economy, more and more people are looking for a stream of income separate from their 9 to 5 job * Filled with highly applicable advice that budding and professional entrepreneurs can start using immediately Essential reading for small business owners and both first time and established entrepreneurs, The Reluctant Entrepreneur presents the smart strategies on starting and growing a small business that can make launching your own company a cinch. Codice libro della libreria AAH9781118178447

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Descrizione libro Wiley. Hardcover. Condizione libro: New. 1118178440 Brand New Book. Ships from the United States. 30 Day Satisfaction Guarantee!. Codice libro della libreria 15936415

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Descrizione libro John Wiley and#38; Sons, 2012. HRD. Condizione libro: New. New Book.Shipped from US within 10 to 14 business days. Established seller since 2000. Codice libro della libreria IB-9781118178447

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