Socialnomics: how social media transforms the way we live and do business - Brossura

Qualman, Erik

Brossura

ISBN 10: 1118232658 ISBN 13: 9781118232651

Casa editrice: John Wiley & Sons Inc, 2012

Riassunto

The benchmark book on to the effects and implications of social media on our daily lives, and how businesses can harness its power

Socialnomics is an essential book for anyone who wants to understand the implications of social media on our daily lives and how businesses can tap the power of social media to increase their sales, cut their marketing costs, and reach consumers directly. In this revised and updated second edition, author Erik Qualman presents new material based on meeting with 75 Fortune 1000 companies, 50 colleges and universities, and over 100 small businesses & non-profits since the first edition. Qualman's materials have been used from IBM to NASA to Harvard to local businesses.

• Lists the top ten easy opportunities that companies and organization miss when it comes to social media
• Describes where social media should reside in an organization and the necessary building blocks for success
• Explains why over 50 percent of companies still block social media to their employees and why this is a detriment to success
• Shares proper training methods for your ENTIRE organization on social media; not just the chosen few
• Reviews the top companies, organizations and individuals using social media, explaining what separates them from other companies and how to replicate their success

Social media can transform your business and your relationship with consumers. Discover what social media can do for you, and what you can do for others while using social media.

Su questo libro

Recensione:

"A 2010 Finalist for the Berry-AMA Book Prize for the Best Book in Marketing"

L'autore:

ERIK QUALMAN was voted the 2nd Most Likeable Author in the World behind Harry Potter's J. K. Rowling. Fast Company ranks him as a Top 100 Digital Influencer, and PC Magazine lists his blog as a Top 10 Social Media blog. A frequently requested international speaker, he has been featured on media outlets including 60 Minutes, the Wall Street Journal, and ABC News. He is listed as a Top 50 MBA Professor and has served as the Head of Marketing at Travelzoo®. Yet, he may be best known for writing and producing the world's most watched social media video.

Su questa edizione

• Editore: John Wiley & Sons Inc
• Data di pubblicazione: 2012
• ISBN 10: 1118232658
• ISBN 13: 9781118232651
• Rilegatura: Copertina flessibile
• Numero edizione: 2
• Numero di pagine: 316