Managing Innovation: Integrating Technological, Market and Organizational Change - Brossura

Tidd, Joe; Bessant, John

Brossura

ISBN 10: 111836063X ISBN 13: 9781118360637

Casa editrice: John Wiley & Sons Inc, 2013

Riassunto

Managing Innovation is an established, bestselling text for MBA, MSc and advanced undergraduate courses on innovation management, management of technology, new product development and entrepreneurship. It is also widely used by managers in both the services and manufacturing sectors.

Now in its fifth edition, Managing Innovation has been fully revised and now comes with a fullyinteractive e-book housing an impressive array of videos, cases, exercises and tools to bring innovation to life. The book is also accompanied by theInnovation Portal at www.innovation-portal.info, which contains an extensive collection of additional digital resources for both lecturers and students.

Features:

• The Research Notes and Views from the Front Line feature boxes strengthen the evidence-based and practical approach making this a must read for anyone studying or working within innovation
• The Innovation Portal www.innovation-portal.info is an essential resource for both student and lecturer and includes theInnovation Toolkit – a fully searchable array of practical innovation tools along with a compendium ofcases, exercises, tools and videos
  
• The interactive e-book that accompanies the text provides enriched content to deepen the readers understanding of innovation concepts

Su questo libro

L'autore:

Joe Tidd is Professor of technology and information management at SPRU (Science and Technology Policy Research) and visiting Professor at University College London, Cass Business School, Copenhagen Business School, and Rotterdam School of Management. Dr Tidd was previously Head of the Management of Innovation Specialisation and Director of the Executive MBA Programme at Imperial College.

John Bessant holds the Chair in Innovation and Entrepreneurship at Exeter University where he is also Research Director. In 2003, he was awarded a Fellowship with the Advanced Institute for Management Research and was also elected a Fellow of the British Academy of Management. He served on the Business and Management Panel of both the 2001 and 2008 Research Assessment Exercises. He has acted as advisor to various national governments and to international bodies including the United Nations, The World Bank and the OECD.

Product Description:

Rare Book

Su questa edizione

• Editore: John Wiley & Sons Inc
• Data di pubblicazione: 2013
• ISBN 10: 111836063X
• ISBN 13: 9781118360637
• Rilegatura: Copertina flessibile
• Numero edizione: 5
• Numero di pagine: 660