Employer Branding For Dummies is the clear, no-nonsenseguide to recruiting and retaining top talent. Written by the headtalent warrior at Glassdoor, this book gives you the hard facts andexpert insight you need to build your brand as a great place towork. You'll learn how to research what makes your company standout, the best ways to find the people you need, and how to convincethose people that your company is the ideal place to exercise anddevelop their skills. The discussion includes ways to identify thespecific traits that spell success at your company, and how totranslate those traits into hiring metrics that only let the goodones through. You'll build and maintain your own distinctive,credible employer brand, and develop a set of relevant, informativeKey Performance Indicators to help you keep the ball rolling.
For most people, work is more than what they do — it's apart of who they are. This guide shows you how to discover anddevelop your employer brand to draw the quality talent youneed.
Face it: the very best employees are the ones with the mostoptions. Why should they choose your company? A strong employerbrand makes the decision a no-brainer. It's good for engagement,good for retention, and good for the bottom line.EmployerBranding For Dummies helps you hone in on your unique,compelling brand, and get the people you need today.
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Descrizione libro Paperback. Condizione: new. Paperback. Attract the very best talent with a compelling employer brand!Employer Branding For Dummies is the clear, no-nonsense guide to attracting and retaining top talent. Written by two of the most recognized leaders in employer brand, Richard Mosley and Lars Schmidt, this book gives you actionable advice and expert insight you need to build, scale, and measure a compelling brand. You'll learn how to research what makes your company stand out, the best ways to reach the people you need, and how to convince those people that your company is the ideal place to exercise and develop their skills. The book includes ways to identify the specific traits of your company that aligns with specific talent, and how to translate those traits into employer brand tactic that help you draw the right talent, while repelling the wrong ones. You'll learn how to build and maintain your own distinctive, credible employer brand; and develop a set of relevant, informative success metrics to help you measure ROI. This book shows you how to discover and develop your employer brand to draw the quality talent you need. Perfect your recruitment marketingDevelop a compelling employer value proposition (EVP)Demonstrate your employer brand ROI Face it: the very best employees are the ones with the most options. Why should they choose your company? A strong employer brand makes the decision a no-brainer. It's good for engagement, good for retention, and good for the bottom line. Employer Branding For Dummies helps you hone in on your unique, compelling brand, and get the people you need today. Attract the very best talent with a compelling employer brand! Employer Branding For Dummies is the clear, no-nonsense guide to attracting and retaining top talent. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Codice articolo 9781119071648
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