Research Methods for Business: A Skill-Building Approach is a concise and straightforward introduction for students to the world of business research. The skill-building approach provides students with practical perspectives on how research can be applied in real business situations. Maintaining Uma Sekaran s popular and accessible style of writing, Roger Bougie draws upon his extensive experience in the field to present an up-to-date guide on business research which is ideal for aspiring managers. The seventh edition has been fully revised and updated to include cutting-edge examples and enriched pedagogical features designed to improve student learning outcomes. There is now an increased emphasis on the relationship between the scientific and the pragmatic approaches to research, while the key concepts are explored and applied to real-life research throughout the book.
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L'autore:
Uma Sekaran (deceased) was Professor Emerita of Management, Southern Illinois University at Carbondale (SIUC), Illinois, USA.
Dr Roger Bougie is Associate Professor in Business Research Methods, TIAS School for Business and Society (The Netherlands). TIAS is the business school of Tilburg University and Eindhoven University of Technology.
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1. Research Methods For Business: A Skill Building Approach, 7th edition
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Descrizione libro Paperback. Condizione libro: New. Brand new, US edition, ship within 24 hours with tracking No. book. Codice libro della libreria 33046
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Descrizione libro John Wiley Sons Inc, United States, 2016. Paperback. Condizione libro: New. 7th Revised edition. 233 x 188 mm. Language: English . Brand New Book. Research Methods for Business: A Skill-Building Approach is a concise and straightforward introduction for students to the world of business research. The skill-building approach provides students with practical perspectives on how research can be applied in real business situations. Maintaining Uma Sekaran s popular and accessible style of writing, Roger Bougie draws upon his extensive experience in the field to present an up-to-date guide on business research which is ideal for aspiring managers. The seventh edition has been fully revised and updated to include cutting-edge examples and enriched pedagogical features designed to improve student learning outcomes. There is now an increased emphasis on the relationship between the scientific and the pragmatic approaches to research, while the key concepts are explored and applied to real-life research throughout the book. Codice libro della libreria AAB9781119165552
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3. Research Methods for Business: A Skill Building Approach (Paperback)
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Descrizione libro John Wiley Sons Inc, United States, 2016. Paperback. Condizione libro: New. 7th Revised edition. 233 x 188 mm. Language: English . Brand New Book. Research Methods for Business: A Skill-Building Approach is a concise and straightforward introduction for students to the world of business research. The skill-building approach provides students with practical perspectives on how research can be applied in real business situations. Maintaining Uma Sekaran s popular and accessible style of writing, Roger Bougie draws upon his extensive experience in the field to present an up-to-date guide on business research which is ideal for aspiring managers. The seventh edition has been fully revised and updated to include cutting-edge examples and enriched pedagogical features designed to improve student learning outcomes. There is now an increased emphasis on the relationship between the scientific and the pragmatic approaches to research, while the key concepts are explored and applied to real-life research throughout the book. Codice libro della libreria AAB9781119165552
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Descrizione libro John Wiley & Sons, Incorporated. Condizione libro: Brand New. Ships SAME or NEXT business day. We Ship to APO/FPO addr. Choose EXPEDITED shipping and receive in 2-5 business days within the United States. See our member profile for customer support contact info. We have an easy return policy. Codice libro della libreria 42276640
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Descrizione libro Wiley 2016-05-06, Chichester, West Sussex, 2016. paperback. Condizione libro: New. Codice libro della libreria 9781119165552
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Descrizione libro Condizione libro: New. Publisher/Verlag: Wiley & Sons | A Skill Building Approach | Common challenges faced by lecturers teaching this course include helping students learn to apply the theory to practice as they proceed with research; and student engagement in what can be a very dry course. Challenges faced by students include understanding research methodology, and quantitative research methods in particular.The new 7th edition of this title considers these challenges and has evolved to offer a blended learning approach. The goal of this blended approach is to synthesize different teaching and learning approaches into an integrated mix that lecturers can tailor to their own specific needs. An innovative approach combines the face-to-face classroom methods of the instructor with computer-based activities, assignments, and assessments enable students to study what they want, when they want, at their own pace, anywhere they have access to the internet. Students will be led through the entire process of research and thus provide them with the knowledge and skills they need to successfully embark on a research project.The seventh edition is organized into 5 main themes: Introduction, Defining and Refining the Problem, Theory, Information, and Writing and Presenting the Research Report. | Chapter 1 Introduction to ResearchChapter 2 The Scientific Approach and Alternative Approaches to InvestigationChapter 3 Defining and refining the problemChapter 4 The Critical Literature ReviewChapter 5 Theoretical Framework & Hypothesis DevelopmentChapter 6 Elements of Research DesignChapter 7 InterviewsChapter 8 Data Collection Methods: ObservationChapter 9 Administering QuestionnairesChapter 10 Experiemental DesignsChapter 11 Measurement of Variables: Operational definitionChapter 12 Measurement: Scaling, Reliability, and ValidityChapter 13 SamplingChapter 14 Quantitative Data AnalysisChapter 15 Quantitative Data Analysis: Hypothesis TestingChapter 16 Qualitative Data AnalysisChapter 17 The Research ReportA Final Note to StudentsStatistical TablesGlossaryBibliographyIndex | Format: Paperback | Language/Sprache: english | 722 gr | 235x187x17 mm | 448 pp. Codice libro della libreria K9781119165552
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Descrizione libro 2016. Paperback. Condizione libro: NEW. 9781119165552 This listing is a new book, a title currently in-print which we order directly and immediately from the publisher. Codice libro della libreria HTANDREE01048397
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