Public Relations Theory: Application and Understanding - Brossura

 
9781119373155: Public Relations Theory: Application and Understanding
Brossura
ISBN 10: 1119373158 ISBN 13: 9781119373155
Casa editrice: Blackwell Pub, 2019

Sinossi

The comprehensive guide to applied PR theory in the 21st century

Public Relations Theory explores the central principles and theoretical components of public relations and their practical applications in actual situations. This informative text helps readers to understand the concepts, approaches, and perspectives of PR theory and learn development methods, implementation strategies, management techniques, and more. Chapters written by recognized experts on each topic provide readers with knowledge on how, when, and why appropriate theories are applied. Focusing on how organizations and individuals integrate theory in a public relations framework, each chapter explains one function, explores its potential challenges and opportunities, provides an example of the function in practice, and offers discussion questions and additional reading suggestions.

Unique in structure, this text arranges chapters by function, rather than theory, allowing readers to see how multiple theories can be applied to each public relations function and how theories can be used in different professional settings. Comprehensive treatment of topics including social and emerging media, globalization, public diplomacy, corporate and investor relations, and others ensures relevant and timely coverage of contemporary PR issues.

  • Demonstrates how public relations theory is applied in real-world practice
  • Illustrates how successfully applied public relations theories lead to positive outcomes
  • Discusses the relevance of public relations with accessible and engaging language
  • Offers multiple perspectives from leading international public relations scholars
  • Includes pedagogical tools including chapter discussion questions, practical examples, tables, and suggested reading lists

Public Relations Theory: Application and Understanding is suitable for instructors and graduate and advanced undergraduate students in courses on public relations theory, as well as practitioners seeking further knowledge on the most current developments in the field.

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Informazioni sull?autore

Brigitta R. Brunner, PHD, is Professor, School of Communication & Journalism, Auburn University. She is editor of the Journal of Public Interest Communications and author of Creating Citizens: Liberal Arts and Community & Civic Engagement in the Land-grant Tradition and The Moral Compass of Public Relations. Dr. Brunner has published numerous journal articles in areas including civic engagement, civil professionalism, diversity, and education.

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Editore
Blackwell Pub
Data di pubblicazione
2019
Lingua
Inglese
ISBN 10 
1119373158
ISBN 13 
9781119373155
Rilegatura
Copertina flessibile
Numero di pagine
252
Redattore
Brunner Brigitta R.
Contatto del produttore
non disponibile
Persona responsabile
non disponibile

Altre edizioni note dello stesso titolo

9781119373117: Public Relations Theory: Application and Understanding

Edizione in evidenza

ISBN 10:  1119373115 ISBN 13:  9781119373117
Casa editrice: Wiley-Blackwell, 2019
Rilegato