Descrizione libro Hardcover. Condizione: new. Hardcover. World-class branding for the interconnected modern marketplace Kellogg on Branding in a Hyper-Connected World offers authoritative guidance on building new brands, revitalizing existing brands, and managing brand portfolios in the rapidly-evolving modern marketplace. Integrating academic theories with practical experience, this book covers fundamental branding concepts, strategies, and effective implementation techniques as applied to todays consumer, todays competition, and the wealth of media at your disposal. In-depth discussion highlights the fields ever-increasing connectivity, with practical guidance on brand design and storytelling, social media marketing, branding in the service sector, monitoring brand health, and more. Authored by faculty at the worlds most respected school of management and marketing, this invaluable resourceincludes expert contributions on the financial value of brands, internal branding, building global brands, and other critical topics that play a central role in real-world branding and marketing scenarios. Creating a brandand steering it in the right directionis a multi-layered process involving extensive research and inter-departmental cooperation. From finding the right brand name and developing a cohesive storyline to designing effective advertising, expanding reach, maintaining momentum, and beyond, Kellogg on Branding in a Hyper-Connected World arms you with the knowledge and skills to: Apply cutting-edge techniques for brand design, brand positioning, market-specific branding, and moreAdopt successful strategies from development to launch to leveragingBuild brand-driven organizations and reinforce brand culture both internally and throughout the global marketplace Increase brand value and use brand positioning to build a mega-brand In todays challenging and complex marketplace, effective branding has become a central component of success. Kellogg on Branding in a Hyper-Connected World is a dynamic, authoritative resource for practitioners looking to solve branding dilemmas and seize great opportunities. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Codice articolo 9781119533184

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Kellogg on Branding in a Hyper-Connected World

Tybout, AM

Editore: John Wiley & Sons (2019)

ISBN 10: 111953318X ISBN 13: 9781119533184

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Descrizione libro Condizione: new. Codice articolo 360c57bb8edec8256862d45d7c862b8c

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Kellogg on Branding in a Hyper-Connected World

Alice M. Tybout (editor), Tim Calkins (editor), Kellogg School of Management (associated with work)

Editore: Wiley 2019-04-30, Hoboken (2019)

ISBN 10: 111953318X ISBN 13: 9781119533184

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Descrizione libro hardback. Condizione: New. Language: ENG. Codice articolo 9781119533184

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Editore: John Wiley & Sons (2019)

ISBN 10: 111953318X ISBN 13: 9781119533184

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Descrizione libro Hardcover. Condizione: New. BRAND NEW ** SUPER FAST SHIPPING FROM UK WAREHOUSE ** 30 DAY MONEY BACK GUARANTEE. Codice articolo 9781119533184-GDR

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