Robert M. Grant combines a highly accessible writing style with a concentration on the fundamentals of value creation and an emphasis on practicality in this leading strategy text.
In this new edition, he includes an even greater focus on strategy implementation that reflects the needs of firms to reconcile scale economies with entrepreneurial flexibility, innovation with cost efficiency, and globalization with local responsiveness. This edition also incorporates some of the key strategic issues of today including: post-financial crisis adjustment, the continuing rise of China, India and Brazil, and the increased emphasis on ethics and sustainability. Coverage is also provided on strategy in not-for-profit organizations.
Contemporary Strategy Analysis, Text and Cases 8th Edition combines the text with an updated collection of 20 case studies. It is suitable for both MBA and advanced undergraduate students.
The new edition of Contemporary Strategy Analysis, Text and Cases 8th Edition is accompanied by a fully interactive e-Book, which can be accessed using a code packaged with the book. To access this e-Book go to: www.contemporarystrategyanalysis.com
This interactive e-Book contains additional learning materials including case and author video clips, quizzes and glossary flashcards. Please note that the inclusion of the accompanying interactive e-book with the print book requires the addition of VAT, and the final price, inclusive of VAT, will be shown at checkout.
Additional teaching resources are also available for instructors, including an instructor’s manual, case teaching notes, test bank, teaching slides, case video clips and extra cases. All of these resources can be accessed via the companion website: www.contemporarystrategyanalysis.com
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
"In the strategic management textbook jungle, Contemporary Strategy Analysis stands up by its clarity and completeness. Its fluid style and vivid case examples will help students at all levels to easily grasp even the most complex issues."
—Olivier Furrer, Nijmegen School of Management, The Netherlands
"I read a few strategy books but put them all down after I bought this one. This is a clearly written, well-crafted book that eloquently combines theory with real-world examples in an easy-to-understand and compelling way."
—Amazon student review of the 7th edition
Robert M. Grant combines a highly accessible writing style with a concentration on the fundamentals of value creation and an emphasis on practicality. In this eighth edition, he includes an even greater focus on strategy implementation that reflects the needs of firms to reconcile scale economies with entrepreneurial flexibility, innovation with cost efficiency, and globalization with local responsiveness. The latest edition also incorporates some of the key strategic challenges of today including: post-financial crisis adjustment; the continuing rise of China, India, and Brazil; and the increased emphasis on ethics and sustainability. Additional coverage is provided on strategy adopted by not-for-profit organizations.
This text and cases combined volume includes over twenty full-length cases all written by Robert Grant, enabling students to apply concepts and techniques of strategy analysis to real-life situations. The cases, which have been completely updated, include several entirely new to this edition.
Contemporary Strategy Analysis, Eighth Edition, is suitable for both MBA and advanced undergraduate students. The textbook has been adopted by leading business schools all across the world.
Visit www.contemporarystrategyanalysis.com to access your free interactive e-book, including case and author video clips, quizzes, and glossary flashcards. Resources for instructors include an instructor’s manual, case teaching notes, test bank, teaching slides, case video clips, and extra cases.
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
Spese di spedizione:
EUR 3,27
In U.S.A.
Descrizione libro Paperback. Condizione: new. New. Codice articolo Wizard111994189X
Descrizione libro Condizione: new. Codice articolo newMercantile_111994189X
Descrizione libro Paperback. Condizione: new. New. Fast Shipping and good customer service. Codice articolo Holz_New_111994189X
Descrizione libro Paperback. Condizione: new. Prompt service guaranteed. Codice articolo Clean111994189X
Descrizione libro Paperback. Condizione: new. New Copy. Customer Service Guaranteed. Codice articolo think111994189X
Descrizione libro Paperback. Condizione: new. Buy for Great customer experience. Codice articolo GoldenDragon111994189X
Descrizione libro Paperback. Condizione: New. Brand New!. Codice articolo VIB111994189X
Descrizione libro Condizione: new. Codice articolo FrontCover111994189X
Descrizione libro Condizione: New. Buy with confidence! Book is in new, never-used condition. Codice articolo bk111994189Xxvz189zvxnew
Descrizione libro Condizione: New. New! This book is in the same immaculate condition as when it was published. Codice articolo 353-111994189X-new