The Social Media MBA: Your Competitive Edge in Social Media Strategy Development & Delivery: Your Competitive Edge in Social Media Strategy Development and Delivery - Rilegato

Holloman, Christer; Adeyeri, Eb; Bergelin, Johan; Carroll, Ged; Hallam, Jed

Rilegato

ISBN 10: 1119963230 ISBN 13: 9781119963233

Casa editrice: John Wiley & Sons Inc, 2012

Riassunto

It's a fact that companies so far have only scratched the surface of what can be achieved with social media.

Whatever continent, industry, company size, current degree of social media adoption or your job title, the purpose of this book is to inspire you to see how you can raise the bar further to reap new rewards. It will give you the tools to make a difference to your organisation's social media strategy development and delivery going forward.

In addition it will also give you more intellectual support and confidence to discuss social media on a higher level with peers, inspire colleagues or negotiate and create support for increased investments from your leadership team.

In The Social Media MBA editor Christer Holloman has crowd sourced 15 thought leaders from 4 continents to offer an exceptional educational programme written for experienced social media professionals just like you.

In addition, learn through cases studies produced by the social leaders at these brands:

ARM by Kerry McGuire Balanza – Director of Strategic Marketing

Aviva by Jan Gooding – Global Brand Director

Dell by Stuart Handley – Communications Director

Evans Cycles by Will Lockie – Head of Social Media

GlaxoSmithKlein (Ribena) by Verity Clifton – Brand Marketing Manager

Kodak by Madlen Nicolaus – Social Media Manager

Phillips by Hans Notenboom – Global Director B2B Online

Sage by Cath Sheldon – Online PR Specialist

There is more, connect with the co-authors and other readers by joining The Social Media MBA Alumi group, visit http://www.socialmedia-mba.com or search or the group on LinkedIn to stay updated on the latest, ask questions or join the discussions.

Su questo libro

Recensione:

'Standalone, easy-to-read chapters with a clear structure.' (CPO Agenda, April 2012)
 
'Written with clear experience, bringing a new perspective to an older subject.' (Professional Manager, May 2012)

L'autore:

Christer Holloman, is Head of Product/VP Commercial Strategy at The Digital Property Group. He is a Sky News Reporter and regular panel expert commentator for Sky News. He has just received an accolade from the London Evening Standard as "one of London’s Top 25 Most Influential Individuals within New Media", as well as Industry Winner of The Telegraph's Digital Award for 2011.

Su questa edizione

• Editore: John Wiley & Sons Inc
• Data di pubblicazione: 2012
• ISBN 10: 1119963230
• ISBN 13: 9781119963233
• Rilegatura: Copertina rigida
• Numero edizione: 1
• Numero di pagine: 265