Articoli correlati a Designing Brand Identity: A Comprehensive Guide to...
- EditoreJohn Wiley & Sons Inc
- Data di pubblicazione2024
- ISBN 10 1119984815
- ISBN 13 9781119984818
- RilegaturaCopertina rigida
- Numero edizione6
- Numero di pagine332
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Designing Brand Identity: A Comprehensive Guide to Format: Cloth
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John Wiley and Sons
(2024)
ISBN 10: 1119984815
ISBN 13: 9781119984818
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Descrizione libro Condizione: New. Brand New. Codice articolo 9781119984818
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Designing Brand Identity : A Comprehensive Guide to the World of Brands and Branding
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Descrizione libro Condizione: New. Codice articolo 46292201-n
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Designing Brand Identity: A Comprehensive Guide to the World of Brands and Branding by Wheeler, Alina, Meyerson, Rob [Hardcover ]
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Descrizione libro Hardcover. Condizione: new. Codice articolo 9781119984818
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Designing Brand Identity: A Comprehensive Guide to the World of Brands and Branding [Hardcover] Wheeler, Alina and Meyerson, Rob
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Descrizione libro Condizione: New. Brand New! Not Overstocks or Low Quality Book Club Editions! Direct From the Publisher! We're not a giant, faceless warehouse organization! We're a small town bookstore that loves books and loves it's customers! Buy from Lakeside Books!. Codice articolo OTF-S-9781119984818
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Designing Brand Identity: A Comprehensive Guide to the World of Brands and Branding (Hardback or Cased Book)
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Wiley 3/6/2024
(2024)
ISBN 10: 1119984815
ISBN 13: 9781119984818
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Descrizione libro Hardback or Cased Book. Condizione: New. Designing Brand Identity: A Comprehensive Guide to the World of Brands and Branding 2.99. Book. Codice articolo BBS-9781119984818
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Designing Brand Identity: A Comprehensive Guide to the World of Brands and Branding
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Descrizione libro Hardcover. Condizione: New. 6. Revised and updated sixth edition of the best-selling guide to branding fundamentals, strategy, and process.Its harder than ever to be the brand of choice-in many markets, technology has lowered barriers to entry, increasing competition. Everything is digital and the need for fresh content is relentless. Decisions that used to be straightforward are now complicated by rapid advances in technology, the pandemic, political polarization, and numerous social and cultural changes.The sixth edition of Designing Brand Identity has been updated throughout to address the challenges faced by branding professionals today. This best-selling book demystifies branding, explains the fundamentals, and gives practitioners a roadmap to create sustainable and successful brands. With each topic covered in a single spread, the book celebrates great design and strategy while adding new thinking, new case studies, and future-facing, global perspectives.Organized into three sections-brand fundamentals, process basics, and case studies-this revised edition includes: Over 100 branding subjects, checklists, tools, and diagrams More than 50 all-new case studies that describe goals, process, strategy, solutions, and results New content on artificial intelligence, virtual reality, social justice, and evidence-based marketing Additional examples of the best/most important branding and design work of the past few years Over 700 illustrations of brand touchpoints More than 400 quotes from branding experts, CEOs, and design gurusWhether youre the project manager for your companys rebrand or you need to educate your staff or students about brand fundamentals, Designing Brand Identity is the quintessential resource. From research to brand strategy, design execution to launch and governance, Designing Brand identity is a compendium of tools for branding success and best practices for inspiration. Codice articolo BKZN9781119984818
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Designing Brand Identity: A Comprehensive Guide to the World of Brands and Branding
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Descrizione libro Condizione: New. Codice articolo I-9781119984818
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Designing Brand Identity: A Comprehensive Guide to the World of Brands and Branding
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Descrizione libro Condizione: New. . Codice articolo 52GZZZ01ZNX8_ns
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Designing Brand Identity: A Comprehensive Guide to the World of Brands and Branding
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Descrizione libro Hardcover. Condizione: New. 6. Revised and updated sixth edition of the best-selling guide to branding fundamentals, strategy, and process.Its harder than ever to be the brand of choice-in many markets, technology has lowered barriers to entry, increasing competition. Everything is digital and the need for fresh content is relentless. Decisions that used to be straightforward are now complicated by rapid advances in technology, the pandemic, political polarization, and numerous social and cultural changes.The sixth edition of Designing Brand Identity has been updated throughout to address the challenges faced by branding professionals today. This best-selling book demystifies branding, explains the fundamentals, and gives practitioners a roadmap to create sustainable and successful brands. With each topic covered in a single spread, the book celebrates great design and strategy while adding new thinking, new case studies, and future-facing, global perspectives.Organized into three sections-brand fundamentals, process basics, and case studies-this revised edition includes: Over 100 branding subjects, checklists, tools, and diagrams More than 50 all-new case studies that describe goals, process, strategy, solutions, and results New content on artificial intelligence, virtual reality, social justice, and evidence-based marketing Additional examples of the best/most important branding and design work of the past few years Over 700 illustrations of brand touchpoints More than 400 quotes from branding experts, CEOs, and design gurusWhether youre the project manager for your companys rebrand or you need to educate your staff or students about brand fundamentals, Designing Brand Identity is the quintessential resource. From research to brand strategy, design execution to launch and governance, Designing Brand identity is a compendium of tools for branding success and best practices for inspiration. Codice articolo DADAX1119984815
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Designing Brand Identity (Hardcover)
Editore:
John Wiley & Sons Inc, New York
(2024)
ISBN 10: 1119984815
ISBN 13: 9781119984818
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Descrizione libro Hardcover. Condizione: new. Hardcover. Revised and updated sixth edition of the best-selling guide to branding fundamentals, strategy, and process. Its harder than ever to be the brand of choicein many markets, technology has lowered barriers to entry, increasing competition. Everything is digital and the need for fresh content is relentless. Decisions that used to be straightforward are now complicated by rapid advances in technology, the pandemic, political polarization, and numerous social and cultural changes. The sixth edition of Designing Brand Identity has been updated throughout to address the challenges faced by branding professionals today. This best-selling book demystifies branding, explains the fundamentals, and gives practitioners a roadmap to create sustainable and successful brands. With each topic covered in a single spread, the book celebrates great design and strategy while adding new thinking, new case studies, and future-facing, global perspectives. Organized into three sectionsbrand fundamentals, process basics, and case studiesthis revised edition includes: Over 100 branding subjects, checklists, tools, and diagramsMore than 50 all-new case studies that describe goals, process, strategy, solutions, and resultsNew content on artificial intelligence, virtual reality, social justice, and evidence-based marketingAdditional examples of the best/most important branding and design work of the past few yearsOver 700 illustrations of brand touchpointsMore than 400 quotes from branding experts, CEOs, and design gurusWhether youre the project manager for your companys rebrand or you need to educate your staff or students about brand fundamentals, Designing Brand Identity is the quintessential resource. From research to brand strategy, design execution to launch and governance, Designing Brand identity is a compendium of tools for branding success and best practices for inspiration. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Codice articolo 9781119984818
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