Business Marketing Management: B2B, International Edition - Brossura

Speh, Thomas W.; Hutt, Michael D.

Brossura

ISBN 10: 1133189571 ISBN 13: 9781133189572

Casa editrice: South-Western College Publishing, 2012

Riassunto

Reflecting the latest trends and issues, market-leading BUSINESS MARKETING MANAGEMENT: B2B, 11E, International Edition delivers comprehensive, cutting-edge coverage that equips readers with a solid understanding of today's fast-paced B2B market. Highlighting the similarities--and emphasizing the differences--between consumer goods and B2B marketing, this proven text focuses on market analysis, organizational buying behavior, relationship management, and the ensuing adjustments required in the marketing strategy elements used to reach organizational customers. Its managerial approach ties chapter concepts directly to real-world decision making. The new edition also includes additional emphasis on automated B2B practices and the impact of the Internet.

Su questa edizione

• Editore: South-Western College Publishing
• Data di pubblicazione: 2012
• ISBN 10: 1133189571
• ISBN 13: 9781133189572
• Rilegatura: Copertina flessibile
• Numero di pagine: 480