Technology Entrepreneurship: Bringing Innovation to the Marketplace - Brossura

Evers, Natasha

Brossura

ISBN 10: 1137020105 ISBN 13: 9781137020109

Casa editrice: Red Globe Press, 2014

Riassunto

Written by three leading academics in the field, this core textbook provides students from technology and science based backgrounds with the theoretical knowledge and practical skills required to transform innovative ideas into commercially viable businesses for profit or social ends. Blending theory, policy and practice in a manner that is accessible to readers with little knowledge of business commercialisation, it offers a framework for understanding the entrepreneurial process for technological ideas. The book provides students with comprehensive guidance on the specialized field of ‘technopreneurship’. It provides the tools and frameworks required for managing, commercialising and marketing technological innovation.  With real life examples and case studies from a range of countries and industries, it will equip students with the understanding required to successfully launch their product.
This text caters for undergraduate and postgraduate students studying technology entrepreneurship modules on business and management degrees, as well as for those studying similar modules on engineering, science and computing programmes.

Su questo libro

Recensione:

The authors comprehensively outline effective approaches to marketing and selling innovations – important topics that have limited coverage in most of the existing texts on entrepreneurship. They have also done an excellent job in highlighting the two key elements of successful technology entrepreneurship, by emphasising both the processes needed to validate the market for the developed innovation/technology, and how to actually design the 'winning business model'.' - Olli Kuivalainen, Professor, International Marketing, Lappeenranta University of Technology, Finland

'This book is immensely comprehensive and superbly pulls together and applies a panoply of management frameworks to the 'process' of creating technology ventures in a way I've not seen before.'-Jeff Skinner, Executive Director of the Deloitte Institution of innovation and Entrepreneurship, London Business School, UK

'For the reader who wants to know how to do 'technology entrepreneurship' this book presents, in an accessible format, what we know about technology entrepreneurship. Contemporary examples illustrate the realities of technology entrepreneurship. The book provides practical advice on how those with technological knowledge might exploit this via entrepreneurship.'-Colm O'Gorman, Professor of Entrepreneurship, Dublin College University Business School, Ireland

'Reading Technology Entrepreneurship is a must for the students and scholars of entrepreneurship and the creators, guardians, policy makers and supporters of technology...This volume's rich combination of pedagogical, structural and informative components provides the concepts, tools and methods that concerned agents need to have, even if they are not currently and directly involved with technological entrepreneurship.'-Hamid Etemad, McGill University, Canada

Descrizione del libro:

This book provides students with the knowledge, skills and practical approaches to manage, commercialise and market technological innovation and new business development

Su questa edizione

• Editore: Red Globe Press
• Data di pubblicazione: 2014
• ISBN 10: 1137020105
• ISBN 13: 9781137020109
• Rilegatura: Copertina flessibile
• Numero di pagine: 428