Entrepreneurship and Small Business: Start-Up, Growth and Maturity - Brossura

Burns, Paul

Brossura

ISBN 10: 1137430354 ISBN 13: 9781137430359

Casa editrice: Red Globe Pr, 2016

Riassunto

The new edition of this market-leading textbook provides a holistic introduction to the academic study of entrepreneurship and offers practical guidance for prospective entrepreneurs. Adopting a life-cycle view of a business from start-up to maturity, it explores the many stages and forms of entrepreneurship. With an international outlook and expert synthesis of both theoretical foundations and lessons from real-life business practice, the book offers a complete course guide, fostering entrepreneurial talent, thinking and skills. The author’s engaging style and unrivalled expertise drawn from a long-ranging career (as an academic, accountant and entrepreneur) make the book accessible and authoritative. 
This is an ideal textbook for those studying Entrepreneurship or Small Business on undergraduate Business or Management degree courses, as well as on MBA programmes. It will also appeal to those looking to launch their own businesses. 

Su questo libro

Recensione:

This well-structured, highly engaging text has a comprehensive coverage of key topics in start-up entrepreneurship. Its practical approach provides useful guidance to students, and the cases and videos are valuable resources for lecturers. – Catherine Wang, Royal Holloway, University of London, UK

Yet another masterpiece by Paul Burns! The book touches on contemporary issues in the fi eld and it does so by bringing in the contexts of both advanced and developing economies. It covers key concepts from business idea, start-up to growth and maturity in a unique fashion. – Amon Simba, Nottingham Trent University, UK

This must rank as one of the most comprehensive books in the area of entrepreneurship and small business management that I have come across. It should leave the reader with a thorough understanding as well as a useful set of tools and techniques. – Shafeek Sha, Rhodes University, South Africa

An exceptional treatise that I fully expect to use in my teaching, not only for undergraduate and graduate level students, but also those developing small businesses. Professor Burns has again brought to bear an inimitable writing style that effectively conveys vital information in a highly readable format. – Zahed Subhan, Drexel University, USA

A very relevant handbook to inspire students in their entrepreneurial journey. Explanation on entrepreneurship theories is clear and thought provoking. The best part is that it has many cases and insights from all over the world! – Poh Yen Ng, Dubai Men’s College, United Arab Emirates

L'autore:

Paul Burns recently retired from his position as Professor of Entrepreneurship and former Dean of the University of Bedfordshire Business School, UK. He has previously held posts as Professor of Small Business Development at Cranfield School of Management, UK, having joined it from Warwick University Business School, UK. Over his forty-year career, he has been an academic, an accountant and an entrepreneur, giving him unrivalled academic and practical insight into entrepreneurial practice.

Su questa edizione

• Editore: Red Globe Pr
• Data di pubblicazione: 2016
• ISBN 10: 1137430354
• ISBN 13: 9781137430359
• Rilegatura: Copertina flessibile
• Numero edizione: 4
• Numero di pagine: 540