Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
'This book shines a bright light on the subject of sales transformation. The authors clearly articulate 7 proven steps for sales leaders to follow with a transformation roadmap at the core. This should help the many companies that spend too much time analyzing and debating with little time or commitment left for execution.' ―Gerhard Gschwandtner , CEO, Selling Power
'Having firsthand experience in multiple large-scale sales transformations, I would highlight that the risks could far outweigh any rewards if not thoughtfully considered in your strategy and planning. The Seven Steps offers a comprehensive, yet practical guide, which can help minimize risk while achieving the desired gains in such an undertaking. Kudos to Warren and Michael for delivering the guide rails for this sort of undertaking!' ―Jim Neve, senior vice president, global sales and marketing operations, SunGard Financial Systems
'Sales transformations are daunting but achievable with focus, partnership across the organization (inside and outside sales), and a plan. Take the time to make the changes and be brave – this book is a key guide on how to do this.' ―Lisa Redekop, Sales Enablement Specialist, Gartner
'At last, a practical playbook to drive an effective, go-to market strategy to transform and sustain your business. Michael and Warren deliver insights, guidance, and the implementation steps needed to lead and sustain change in your sales organization.' ―Marie Sonde, former Vice President Commercial Operations, IMS Health
“This book provides a basic road map based on best practices for sales leaders to follow as they work to transform their organization to align with how their customers buy. Readers will find a step-by-step guide to a sales force transformation, how to get management and sales buy in and how to implement the transformation in your organization.” (Small Business Trends, smallbiztrends.com, April, 2016)
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