Innovation and Entrepreneurship - Brossura

Drucker, Peter

Brossura

ISBN 10: 1138019194 ISBN 13: 9781138019195

Casa editrice: Routledge, 2014

Riassunto

How can management be developed to create the greatest wealth for society as a whole? This is the question Peter Drucker sets out to answer in Innovation and Entrepreneurship. A brilliant, mould-breaking attack on management orthodoxy it is one of Drucker’s most important books, offering an excellent overview of some of his main ideas. He argues that what defines an entrepreneur is their attitude to change: ‘the entrepreneur always searches for change, responds to it and exploits it as an opportunity’. To exploit change, according to Drucker, is to innovate. Stressing the importance of low-tech entrepreneurship, the challenge of balancing technological possibilities with limited resources, and the organisation as a learning organism, he concludes with a vision of an entrepreneurial society where individuals increasingly take responsibility for their own learning and careers.

 

With a new foreword by Joseph Maciariello

Su questo libro

Recensione:

'Drucker now adds Innovation and Entrepreneurship to the remarkable series of books about management that he has been writing since 1939. Any book by Drucker is rewarding, and it is impossible to read the man without learning a lot'.
Fortune

L'autore:

Peter F. Drucker (1909-2005) was one of the most famous management theorists, educators and writers of the twentieth century. His many influential books have shaped the form of the modern business corporation and continue to be studied by students of management and business professionals throughout the world.

Su questa edizione

• Editore: Routledge
• Data di pubblicazione: 2014
• ISBN 10: 1138019194
• ISBN 13: 9781138019195
• Rilegatura: Copertina flessibile
• Numero edizione: 1
• Numero di pagine: 368