Becoming a blogger takes practice, hard work, and, ultimately, a passion for the craft. Whether you plan to blog on politics or parenting, The Elements of Blogging is designed to give you the skills and strategies to get started, to sustain your work, and to seek out a robust audience. This book is loaded with practical advice on important topics such as determining a niche, finding the best stories, and blogging effectively and ethically. It features examples from both amateur and professional bloggers that show the techniques for building an argument, finding a voice, crafting a headline, and establishing a brand.
Key features:
Visit the companion website: http://www.theelementsofblogging.com/
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Mark Leccese is an associate professor of Journalism at Emerson College. He has worked in print and online journalism for 35 years as a reporter, editor, and blogger. For several years, he was the media criticism blogger for The Boston Globe and WBUR-FM, a National Public Radio affiliate. His work has appeared in the Columbia Journalism Review, Quill, Journalism & Mass Communication Quarterly, Commonwealth, America, The Boston Globe, Boston Phoenix, and Boston Magazine.
Jerry Lanson is the author/co-author of Writing for Others, Writing for Ourselves; Writing and Reporting the News; and News in a New Century. He currently blogs for the Huffington Post and has posted several hundred blogs over the past five or six years on five different blogs. He was the first chair of the Department of Journalism at Emerson College (1999-2005) and has taught full-time on the faculties of NYU, Boston University, and Syracuse University.
INTRODUCTION: Why Blog?
CHAPTER 1: Anatomy of a Blog Post
CHAPTER 2: Two Models: Reporter Blogger vs. Op-ed Blogger
CHAPTER 3: Getting Started
CHAPTER 4: Blogging as rap
CHAPTER 5: Striking up a Conversation
CHAPTER 6: Why Headlines Matter
CHAPTER 7: Beyond Words
CHAPTER 8: Making Universal Connections with Stories of Everyday Life
CHAPTER 9: On the Road Again: The Travel Blog
CHAPTER 10: Blogging about Politics and Journalism
CHAPTER 11: Consider This: Advice and Reviews
CHAPTER 12: Building your blogging brand
CHAPTER 13: Looking ahead
APPENDICES: Two bloggers & their work
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