This textbook shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate themselves and emotionally connect with potential tourists.
It asks whether tourist destinations get the reputations they deserve and uses topical case studies to discuss brand concepts and challenges. It tackles how place perceptions are formed, how cities, regions and countries can enhance their reputations as creative, competitive destinations, and the link between competitive identity and strategic tourism policy making.
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
Spese di spedizione:
EUR 17,51
Da: Regno Unito a: U.S.A.
Descrizione libro Hardcover. Condizione: New. Codice articolo 6666-TNFPD-9781138133655
Descrizione libro Gebunden. Condizione: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Nigel Morgan, Annette Pritchard, Roger PrideThis textbook shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate themselves and emotionally connect with po. Codice articolo 595376719
Descrizione libro Hardcover. Condizione: Brand New. 3rd edition. 370 pages. 9.75x7.75x1.00 inches. In Stock. Codice articolo __1138133655