Marketing Financial Services - Rilegato

Wright, Mike; Watkins, Trevor

Rilegato

ISBN 10: 1138150037 ISBN 13: 9781138150034

Casa editrice: Routledge, 2016

Riassunto

Within a practical business context of the changing, competitive climate, this book details the implications for marketing strategy. New chapters cover topics such as credit cards and customer care, while several relevant case studies have also been added.

Combining analysis of principles, concepts and techniques with sound practical advice, 'Marketing Financial Services' is ideal for students on degree and postgraduate courses, including Chartered Institute of Bankers.

There is also a tutor resource pack to accompany the case studies in this textbook.

Su questo libro

Recensione

`For those whose main interest is financial product marketing, MARKETING FINANCIAL SERVICES is excellent. It is aimed particularly at students taking a CIM or CIB course, but deserves a wider audience altogether.' PUBLIC RELATIONS

Su questa edizione

• Editore: Routledge
• Data di pubblicazione: 2016
• ISBN 10: 1138150037
• ISBN 13: 9781138150034
• Rilegatura: Copertina rigida
• Numero edizione: 2
• Numero di pagine: 420
• Redattore: Ennew Christine