The tenth annual Advertising and Consumer Psychology Conference held in San Francisco focused on branding -- a subject generating intense interest both in academia and in the "real world." The principle theory behind these conferences is that much can be gained by joining advertising and marketing professionals with academic researchers in advertising. Professionals can gain insight into the new theories, measurement tools and empirical findings that are emerging, while academics are stimulated by the insights and experience that professionals describe and the research questions that they pose. This book consists of papers delivered by experts from academia and industry discussing issues regarding the role of advertising in the establishment and maintenance of brand equity -- making this volume of interest to advertising and marketing specialists, as well as consumer and social psychologists.
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EUR 18,53
Da: Regno Unito a: U.S.A.
Da: Chiron Media, Wallingford, Regno Unito
Hardcover. Condizione: New. Codice articolo 6666-TNFPD-9781138150522
Quantità: 5 disponibili
Da: moluna, Greven, Germania
Einband - fest (Hardcover). Condizione: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. David A. Aaker, Alexander Biel,The tenth annual Advertising and Consumer Psychology Conference held in San Francisco focused on branding -- a subject generating intense interest both in academia and in the real world. The principle theory behind th. Codice articolo 595378244
Quantità: Più di 20 disponibili
Da: Revaluation Books, Exeter, Regno Unito
Hardcover. Condizione: Brand New. 390 pages. 9.01x5.98x1.02 inches. In Stock. Codice articolo __1138150525
Quantità: 1 disponibili