Introduction to e-Business: Management and strategy - Rilegato

Combe, Colin

Rilegato

ISBN 10: 1138172510 ISBN 13: 9781138172517

Casa editrice: Routledge, 2016

Riassunto

An Introduction to e-Business provides the contemporary knowledge of the key issues affecting the modern e-business environment and links theory and practice of management strategies relating to e-business. This book brings together the most cogent themes for an introduction to e-business and constitutes a valuable contribution to formalising common themes for teaching the subject in higher education. It brings together theoretical perspectives based on academic research and the application of e-business strategies. These concepts are further explored in the six case studies that follow the set chapters.

This new textbook integrates the main themes to provide a complete picture of the key elements relevant to an introductory text in e-business. To fully appreciate the e-business environment it is necessary to understand the links between the different disciplines that come together to form

Dettagli dell?edizione

• Editore: Routledge
• Data di pubblicazione: 2016
• ISBN 10: 1138172510
• ISBN 13: 9781138172517
• Rilegatura: Copertina rigida
• Lingua: Inglese
• Numero edizione: 1
• Numero di pagine: 448