An international group of scholars, drawn from the United States, Europe and Australia and from a number of academic disciplines, explores the history of marketing in the food and drink industries, focusing on the meaning of brands, the ways in which they add value and the surrounding business strategies.
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
Multivolume collection by leading authors in the field
1. Brands and Marketing Geoffrey Jones Part 1: Concepts and Debates 2. When and Why brand Names in Food and Drink? Mira Wilkins 3. Brands: Economic Ideology and Consumer Society Mark Casson 4. Brands and the Alcoholic Drinks Industry V. N. Balasubramanyam and M. A. Salisu 5. Brand Accounting in the United Kingdom Christopher Napier Part 2: Alcoholic Drinks 6. Selling Beer in Victorian Britain Richard G. Wilson 7. Marketing and Competition in Danish Brewing Hans Chr. Johansen 8. Managing Decline: Brands and Marketing in Two Mergers, ‘The Big Amalgamation’ 1925 and Guinness – DCL 1986 R. B. Weir 9. The Empire Strikes Back: Marketing Australian Beer and Wine in the United Kingdom David Merrett and Greg Whitwell Part 3: Food and Non-Alcoholic Drinks 10. The Pause That Refreshed the World: The Evolution of Coca-Cola’s Global Marketing Strategy August W. Giebelhaus 11. Best-Practice Marketing of Food and Health Drinks in Britain 1930-70 T. A. B. Corley 12. Brands and Breakfast Cereals in Britain E. J. T. Collins 13. Marketing Convenience Foods Between the Wars Vernon Ward Part 4: Retailing 14. Multiple Retailing and Brand Image: An Anglo-American Comparison 1860-1994 Bridget Williams 15. Delivering Quality: The Role of Logistics in the Post-War Transformation of British Food Retailing Leigh Sparks
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
Spese di spedizione:
EUR 3,75
In U.S.A.
Descrizione libro Condizione: New. Codice articolo ABLIING23Mar2317530323892
Descrizione libro Hardcover. Condizione: New. Codice articolo 6666-TNFPD-9781138793668
Descrizione libro Hardback. Condizione: New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days. Codice articolo C9781138793668
Descrizione libro HRD. Condizione: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Codice articolo L1-9781138793668
Descrizione libro Condizione: New. PRINT ON DEMAND Book; New; Fast Shipping from the UK. No. book. Codice articolo ria9781138793668_lsuk
Descrizione libro Condizione: New. Codice articolo I-9781138793668
Descrizione libro Condizione: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Multivolume collection by leading authors in the fieldAn international group of scholars, drawn from the United States, Europe and Australia and from a number of academic disciplines, explores the history of marketing in the food and drink. Codice articolo 595429728
Descrizione libro HRD. Condizione: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Codice articolo L1-9781138793668
Descrizione libro Hardcover. Condizione: Brand New. 368 pages. 9.29x6.30x1.02 inches. In Stock. Codice articolo __1138793663