Nonmarket Strategic Management - Brossura

Voinea, Cosmina Lelia

Brossura

ISBN 10: 1138918296 ISBN 13: 9781138918290

Casa editrice: Routledge, 2017

Riassunto

Strategic management has traditionally concerned itself with delivering objectives based on an assessment of resources and the market environment. However, there are many actors considered ‘outside’ the firm that inevitably shape the dynamics within the market. Nonmarket strategies entail social, political, and legal arrangements that reinforce or enable market strategies, providing a comprehensive approach to improving performance and gaining a competitive advantage.

This book introduces nonmarket strategic management within these contexts. Divided into two parts, the first part offers theories and managerial support for coping with the complex business realities surrounded by social, political and legal spheres; the second part presents examples of the challenges firms in the nonmarket environment. These examples show how firms can strategically manage and work with social, political and regulatory stakeholders to achieve their goals.

Written by two leading scholars in the area, this book is essential reading for business students, managers and leaders.

Su questo libro

Recensione:

'This book is an excellent blend of theory and practice, with many connections between them. Executives that read this book will be repaid many times over with lots of useful and practical ideas.' - R. Edward Freeman, The Darden School, University of Virginia, USA

‘This is the best book I have read on the role of ‘non-market strategies’ in business: it is up-to-date, authoritative, and clearly argued, with many examples from managerial practice. A must-read for strategy scholars.’  - Alain Verbeke, Editor-in-Chief, Journal of International Business Studies

L'autore:

Cosmina Lelia Voinea is Assistant Professor of Strategy and International Business at the Faculty of Management, Science and Technology, Open University, the Netherlands.

Hans van Kranenburg is Professor of Corporate Strategy at Nijmegen School of Management, Radboud University, the Netherlands.

Su questa edizione

• Editore: Routledge
• Data di pubblicazione: 2017
• ISBN 10: 1138918296
• ISBN 13: 9781138918290
• Rilegatura: Copertina flessibile
• Numero edizione: 1
• Numero di pagine: 186