Grinding It Out: The Making of McDonald's - Brossura

Kroc, Ray

Brossura

ISBN 10: 125013028X ISBN 13: 9781250130280

Casa editrice: St Martins Pr, 2016

Riassunto

"He either enchants or antagonizes everyone he meets. But even his enemies agree there are three things Ray Kroc does damned well: sell hamburgers, make money, and tell stories." --from Grinding It Out

Few entrepreneurs can claim to have radically changed the way we live, and Ray Kroc is one of them. His revolutions in food-service automation, franchising, shared national training, and advertising have earned him a place beside the men and women who have founded not only businesses, but entire empires. But even more interesting than Ray Kroc the business man is Ray Kroc the man. Not your typical self-made tycoon, Kroc was fifty-two years old when he opened his first franchise. In Grinding It Out, you'll meet the man behind McDonald's, one of the largest fast-food corporations in the world with over 32,000 stores around the globe.

Irrepressible enthusiast, intuitive people person, and born storyteller, Kroc will fascinate and inspire you on every page.

Su questo libro

L'autore:

Ray Kroc was an American businessman most famous for founding McDonald's at the age of fifty-two. Widely regarded as one of the most successful entrepreneurs of the twentieth century, Kroc was unfailingly motivated, and continued to evolve and adapt his business practices up until his death to make McDonald's the worldwide phenomenon it is today. He died in California in 1984.

Su questa edizione

• Editore: St Martins Pr
• Data di pubblicazione: 2016
• ISBN 10: 125013028X
• ISBN 13: 9781250130280
• Rilegatura: Copertina flessibile
• Numero di pagine: 218