Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
Section One: Introduction to Strategy
Chapter 1: Market-Oriented Perspectives Underlie Successful Corporate, Business, and Marketing Strategies
Chapter 2: Corporate Strategy Decisions and Their Marketing Implications
Chapter 3: Business Strategies and Their Marketing Implications
Section Two: Opportunity Analysis
Chapter 4: Understanding Market Opportunities
Chapter 5: Measuring Market Opportunities: Forecasting and Market Knowledge
Chapter 6: Targeting Attractive Market Segments
Chapter 7: Differentiation and Brand Positioning
Section Three: Formulating Marketing Strategies
Chapter 8: Marketing Strategies for New Market Entries
Chapter 9: Strategies for Growth Markets
Chapter 10: Strategies for Mature and Declining Markets
Chapter 11: Marketing Strategies for the New Economy
Section Four: Implementation and Control
Chapter 12: Organizing and Planning for Effective Implementation
Chapter 13: Measuring and Delivering Marketing Performance
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
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Descrizione libro Paperback. Condizione: new. Paperback. Covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing's cross/inter-functional relationships. This text distinguishes itself from competitors by maintaining a strong approach to strategic decision making. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Codice articolo 9781259010903
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